SMS Marketing for Golf Clubs: 9 Messages to Try
Posted: Sun Dec 22, 2024 10:46 am
SMS marketing works for many golf clubs. When the right message is sent at the right time, it is a powerful tool to improve the customer experience and generate more revenue.
Research backs this up, with text messages receiving an average open rate of 90% and response rates being 7.5 times higher than emails. We’ve heard of golf courses that, within weeks of implementing a text messaging strategy, saw an 8% increase in food and beverage revenue.
Given that 75% of consumers say they don’t mind receiving text messages from a brand, it makes sense to consider using such a strategy.
However, it is important to use text messages in the right way. . Otherwise, you risk frustrating your audience or worse, getting blocked by mobile carriers.
In this guide, we’ll discuss the differences between SMS marketing and other marketing channels. We’ll also introduce you to a variety of text messages you can send and some proven strategies to increase your revenue. Finally, we’ll finish by outlining some methods for collecting phone numbers and then reviewing the rules for sending text messages.
SMS Vs. Email Marketing
Some golf directors often confuse the two, so let's dedicate this section to clearing japan whatsapp number up any confusion about the difference between email and text messages.
Emails and SMS are completely different, they couldn't be further apart. SMS are short, they can't be more than 150 characters . They should immediately provide added value and should only be sent for a contextually relevant reason.
Emails are longer, contain more information, and lead recipients to your webpage. You can send newsletters, announcements, and even promotions. And if you have a good golf management software, you should already have automated your emails.
For an effective SMS strategy you must personalize your messages and if possible target the people present in real time on your site.
What types of texts can I send and when should I send them?
As I stated before, SMS works best when sent to someone who is currently in your club.
Here are nine types of text messages you should be sending.
1. The welcome message
One way to welcome players to your club is to send a welcome message to everyone who arrives to play their game. The text can be sent about 15 minutes before their game starts. The content itself can be used to promote your offers or just to say hello, it's up to you.
2. The invitation for the 19th hole
Golfers spend 2-5 hours at your facility, and chances are many of them are hungry. Text players who finish their round to promote a drink special or your new menu.
3. How was your experience?
Do you know what your customers think about your club? Are you ready to find out? SMS can be easily set up to offer an online customer satisfaction survey. Simply asking for a response with a rating from 1 to 10 on their experience goes a long way.
It's extremely beneficial to understand what you did well and what you can improve, and SMS can help you harvest solutions.
Research backs this up, with text messages receiving an average open rate of 90% and response rates being 7.5 times higher than emails. We’ve heard of golf courses that, within weeks of implementing a text messaging strategy, saw an 8% increase in food and beverage revenue.
Given that 75% of consumers say they don’t mind receiving text messages from a brand, it makes sense to consider using such a strategy.
However, it is important to use text messages in the right way. . Otherwise, you risk frustrating your audience or worse, getting blocked by mobile carriers.
In this guide, we’ll discuss the differences between SMS marketing and other marketing channels. We’ll also introduce you to a variety of text messages you can send and some proven strategies to increase your revenue. Finally, we’ll finish by outlining some methods for collecting phone numbers and then reviewing the rules for sending text messages.
SMS Vs. Email Marketing
Some golf directors often confuse the two, so let's dedicate this section to clearing japan whatsapp number up any confusion about the difference between email and text messages.
Emails and SMS are completely different, they couldn't be further apart. SMS are short, they can't be more than 150 characters . They should immediately provide added value and should only be sent for a contextually relevant reason.
Emails are longer, contain more information, and lead recipients to your webpage. You can send newsletters, announcements, and even promotions. And if you have a good golf management software, you should already have automated your emails.
For an effective SMS strategy you must personalize your messages and if possible target the people present in real time on your site.
What types of texts can I send and when should I send them?
As I stated before, SMS works best when sent to someone who is currently in your club.
Here are nine types of text messages you should be sending.
1. The welcome message
One way to welcome players to your club is to send a welcome message to everyone who arrives to play their game. The text can be sent about 15 minutes before their game starts. The content itself can be used to promote your offers or just to say hello, it's up to you.
2. The invitation for the 19th hole
Golfers spend 2-5 hours at your facility, and chances are many of them are hungry. Text players who finish their round to promote a drink special or your new menu.
3. How was your experience?
Do you know what your customers think about your club? Are you ready to find out? SMS can be easily set up to offer an online customer satisfaction survey. Simply asking for a response with a rating from 1 to 10 on their experience goes a long way.
It's extremely beneficial to understand what you did well and what you can improve, and SMS can help you harvest solutions.