As you yourself have read
Posted: Sun Dec 22, 2024 10:43 am
First of all, it should be clarified that the information required by law no. 248 of 4 August 2006 is that relating to the possibility of carrying out informative advertising regarding professional qualifications and specialisations, the characteristics of the service offered as well as the price and overall costs of the services according to criteria of transparency and truthfulness of the message, compliance with which is verified by the order. [source: ordinemedici.al.it ] Medical Marketing, advertising messages from doctors must have the following essential characteristics: truthful correct functional to the object of the information never ambiguous, deceptive or denigrating Professional ethics, therefore, requires you to use neutral and above all clear terms.
Correct advertising within the healthcare germany phone number sector, therefore, must be informative and not use terms or strategies typical of more commercial marketing. Now that we understand the limits within which it is possible to communicate, let's start with the cornerstone of internet advertising: the website. The website In my opinion, there is no winning web marketing strategy if at its core there is not a professional website . If you are interested in finding out how our web agency creates websites for doctors, you can learn more about the topic in the previous article published in this blog. As we have, within the pages of your site, there must be clear, truthful, and provable information.
Therefore, pay great attention to your CV and that of your studio staff. After dedicating an entire section to your professional profile, it's time to give space to the services you offer. Even the advertising information relating to the latter must not be misleading in any way. For example, you are not allowed to be ambiguous in speaking about the results of your treatments, neither in words nor through photos or images. Often, in fact, the words used in texts can be misunderstood by those who, suffering from a particular pathology, believe and hope to find a remedy by going beyond the simple concepts expressed.
Correct advertising within the healthcare germany phone number sector, therefore, must be informative and not use terms or strategies typical of more commercial marketing. Now that we understand the limits within which it is possible to communicate, let's start with the cornerstone of internet advertising: the website. The website In my opinion, there is no winning web marketing strategy if at its core there is not a professional website . If you are interested in finding out how our web agency creates websites for doctors, you can learn more about the topic in the previous article published in this blog. As we have, within the pages of your site, there must be clear, truthful, and provable information.
Therefore, pay great attention to your CV and that of your studio staff. After dedicating an entire section to your professional profile, it's time to give space to the services you offer. Even the advertising information relating to the latter must not be misleading in any way. For example, you are not allowed to be ambiguous in speaking about the results of your treatments, neither in words nor through photos or images. Often, in fact, the words used in texts can be misunderstood by those who, suffering from a particular pathology, believe and hope to find a remedy by going beyond the simple concepts expressed.