Snocks' Facebook sales strategy was to start with a 3-month campaign looking for high-value customers. Initially, it chose a broad-targeted publishing system, covering all of Germany and Austria. He then japan email list created new lookalike audiences from the group of customers with a high cart value, buyers of specific products, and repeat customers. To make the advertising posts even more engaging, in addition to photos and carousels, Snocks used Facebook's interactive experiences , formerly known as Canvas. As a last activity, he created a retargeting campaign on Facebook . With the aim of showing their products to all those people who had put them in the cart but not purchased them.
Reading the results of this campaign you will understand why I wanted to cite it as an example to follow if you want to sell on Facebook: 4.2 times increase in sales compared to the previous quarter. How to sell on Facebook with a retargeting campaign and dynamic ads using your e-commerce site catalog Retargeting Campaign and Dynamic Ads on Facebook Did you know that retargeting can remind people of products they have seen on your website? Through dynamic ads, in fact, you have the possibility, automatically, to show Facebook users products they have already viewed previously, but also similar products. As you may already know, Apple has updated its policies regarding the privacy of its users.