For example, let's say there are 100 searches for "blueberry pie." A link to your site always appears in the results. Your page receives 10 clicks.
Your organic CTR would be 10% (10 out of 100).
This is the formula:
Organic CTR Formula
Organic CTR is an important SEO key performance indicator (KPI) that you should track to measure your site's search performance.
The higher your organic click-through rate, the more organic traffic you should expect from Google and other search engines. (This assumes the number of impressions remains constant.)
It is often used as an SEO metric to see if your pages are resonating with search engines.
Is organic CTR a ranking factor in Google?
No.
Organic CTR is not a Google mobile phone saudi arabia mobile number directory ranking factor , but that doesn't mean you should ignore it.
Google uses CTR to test and measure other algorithm changes and the overall quality of search results. But a higher CTR won't directly improve your page's ranking.
In other words, you can't trick Google's algorithm into ranking your page higher by simply searching over and over again, clicking through to your own site from organic search results.
That would make the SERPs too easy to manipulate.
On the other hand, having a low CTR will not directly hurt your rankings.
Additionally, tracking this metric can give you a better idea of your website's visibility and performance in search results. If you see that very few people are clicking on your links, you may need to adjust your SEO strategy.
How to determine your organic CTR
The easiest way to determine your CTR is Google Search Console (GSC).
GSC provides raw data on your website's performance in Google searches and automatically calculates CTRs that you can track in several different ways.