boy working with a HubSpot target accounts chart
But before we continue, what is account-based marketing (ABM) ? It is a strategy that consists of a company creating a direct, personalized and focused path to its ideal client, thus avoiding wasting its efforts on resources that affect a more general public. In other words, a tailored strategy is being created for the company we want to reach, thus ensuring a high probability of sale by adapting to a specific need.
With this methodology already defined, it is necessary to taiwan telegram have software with ABM capabilities, such as Hubspot 's CRM . Below, we will tell you what Hubspot's target accounts are and what they are used for.
What are Hubspot Target Accounts?
These refer to those companies that have been identified as priority, that is, that match your Buyer persona profile. To identify an account as a target, the first thing to do is to analyze who your most successful clients are and see what they have in common (sector to which they belong, company size, location, etc.). This will give the team and Hubspot a clear idea of which will be the most suitable target accounts .
Having target accounts will allow us to:
Save negotiation time, costs and reduce risks by focusing on accounts with the highest probability of closing.
Marketing and Sales teams will be more aligned , achieving better results in customer retention and meeting objectives.
The greater the customization, the greater the quality and success in relationships with potential clients.
Once we have defined what target accounts are , let's see how to create them in Hubspot and what metrics we obtain.
How to create target accounts in Hubspot
First of all, as we have mentioned before, we need to identify which companies created in Hubspot match our buyer persona. Once this is done, we will follow the following steps to select them as target accounts :
Go to menu > Contacts > Target accounts and select the accounts you want to target.
In the top right corner, click on ' Choose target accounts' and look for the company you want to target. Then, select the checkbox. You can choose as many companies as you want.
Once this is done, we will be able to see the selected accounts in our view. The selected companies will now have the target account property value 'true'.