Google Shopping and Black Friday - Profitable SEO Terms
Posted: Sun Dec 22, 2024 9:53 am
Another point to consider is the most profitable terms in Google Shopping, sin philippines cellphone number ce if we do not have them we should start SEO working blindly, which can result in poorly qualified traffic that barely results in profits for the online project.
Do we want to throw away 5 or 6 months of work or shorten the deadlines to increase income as soon as possible?
That is why it is extremely important to take advantage of Ads data to prioritize each of the SEO strategies: from the structure and architecture of the website to interlinking.
We should especially focus on the profitability of search campaigns, since they are the ones that are most similar in user behavior to SEO campaigns, although we should not forget about the rest of the campaigns .
It is also important to keep in mind that the value of all conversions/costs varies greatly from one niche to another, so the first thing is to know where we are.
For specific dates such as Black Friday, we can segment the data to conversions during those months and thus focus on what really has an impact during these months.
2.- Do we have the terms with the highest organic traffic active in Shopping?
We can also take advantage of this in reverse, and from Search Console we can see which terms are used to organically access an e-commerce or website.
Google Shopping - Search Console organic traffic
But in addition to this synergy that is mandatory in any online business that is working on both channels, it is also essential to control a series of configurations in which we must keep an eye on both channels, among them some of the most important are:
Robots.txt settings
On many occasions, to improve the crawl budget of a project, we choose to block different sections or URLs of the website from this plain text file.
However, if you are working on both channels, it is essential to monitor these blocks, since if campaigns are being sent to these blocked links, Google may end up rejecting your campaigns sooner rather than later.
Using queries
This is another element to take into account, and that is that the generation of specific queries is usually used in Ads to send campaigns towards more specific products with specific measurements, sizes or colors.
In many niches such as mattresses or furniture, directing the user to a product with the extensions they are looking for can substantially increase the conversion rate.
To achieve this, URLs are generated with queries of the type www.mitiendaonine.com/nombre-producto?v ... 8363370584 or ?comb=3381276 to cover from a single URL all the product characteristics that are usually selected from a size/measurement/color selector.
Do we want to throw away 5 or 6 months of work or shorten the deadlines to increase income as soon as possible?
That is why it is extremely important to take advantage of Ads data to prioritize each of the SEO strategies: from the structure and architecture of the website to interlinking.
We should especially focus on the profitability of search campaigns, since they are the ones that are most similar in user behavior to SEO campaigns, although we should not forget about the rest of the campaigns .
It is also important to keep in mind that the value of all conversions/costs varies greatly from one niche to another, so the first thing is to know where we are.
For specific dates such as Black Friday, we can segment the data to conversions during those months and thus focus on what really has an impact during these months.
2.- Do we have the terms with the highest organic traffic active in Shopping?
We can also take advantage of this in reverse, and from Search Console we can see which terms are used to organically access an e-commerce or website.
Google Shopping - Search Console organic traffic
But in addition to this synergy that is mandatory in any online business that is working on both channels, it is also essential to control a series of configurations in which we must keep an eye on both channels, among them some of the most important are:
Robots.txt settings
On many occasions, to improve the crawl budget of a project, we choose to block different sections or URLs of the website from this plain text file.
However, if you are working on both channels, it is essential to monitor these blocks, since if campaigns are being sent to these blocked links, Google may end up rejecting your campaigns sooner rather than later.
Using queries
This is another element to take into account, and that is that the generation of specific queries is usually used in Ads to send campaigns towards more specific products with specific measurements, sizes or colors.
In many niches such as mattresses or furniture, directing the user to a product with the extensions they are looking for can substantially increase the conversion rate.
To achieve this, URLs are generated with queries of the type www.mitiendaonine.com/nombre-producto?v ... 8363370584 or ?comb=3381276 to cover from a single URL all the product characteristics that are usually selected from a size/measurement/color selector.