Brand positioning, or how to make your product stand out from the competition
Posted: Sun Dec 22, 2024 9:48 am
Every marketing strategy is built on the foundations of segmentation, target market selection and product positioning. The latter term refers to the act of designing a company's offering and image in such a way that it occupies a distinctive place in the minds of consumers. The aim of these activities is to position the brand in the minds of consumers in a way that maximizes potential benefits for the company. It is worth bearing in mind that there is no single brand positioning strategy, as the appropriate choice depends on a number of external factors on which the actions undertaken depend.
Good positioning is about the present and the total oil and gas company canada whatsapp number future. It should be based on the current state of the market and the future development prospects of the brand. The decision on positioning requires:
define a frame of reference by identifying the target market and relevant competitors,
Knowing the optimal points of similarity and differentiation in brand associations
create a brand mantra that encapsulates your positioning and your essence.
Frame of reference
A competitive analysis will be necessary to define the framework. The decision on target markets will determine which businesses should be developed. A good starting point is to define a competitive framework for brand positioning. An equally effective exercise is to identify the products and product sets with which the brand competes and which function as close substitutes.
Competition can be considered from both an industry and a market perspective. The first approach involves comparing firms that offer a product or class of products that are close substitutes for one another. Considering competition from a market perspective focuses on entities that satisfy the same consumer need. Indeed, the need of the person who buys a word processor is to write, something that can also be satisfied with a pencil, pen, or typewriter.
Good positioning is about the present and the total oil and gas company canada whatsapp number future. It should be based on the current state of the market and the future development prospects of the brand. The decision on positioning requires:
define a frame of reference by identifying the target market and relevant competitors,
Knowing the optimal points of similarity and differentiation in brand associations
create a brand mantra that encapsulates your positioning and your essence.
Frame of reference
A competitive analysis will be necessary to define the framework. The decision on target markets will determine which businesses should be developed. A good starting point is to define a competitive framework for brand positioning. An equally effective exercise is to identify the products and product sets with which the brand competes and which function as close substitutes.
Competition can be considered from both an industry and a market perspective. The first approach involves comparing firms that offer a product or class of products that are close substitutes for one another. Considering competition from a market perspective focuses on entities that satisfy the same consumer need. Indeed, the need of the person who buys a word processor is to write, something that can also be satisfied with a pencil, pen, or typewriter.