And we need to encourage this, even with simple phrases: call to find out this or that, and this will actually increase the number of calls from the site.
People come to the site for information
People come to a website for information, not for design, frills or anything else. And we are getting used to getting information faster and faster. When a question arises, what do we all do: We pick up the phone and say, I'll look it up on the Internet now. And we've gotten used to the fact that we can quickly find an answer to any question. The latest phone number database same applies to business. You need to buy something, find a company.
What information does a visitor need?
A person comes for information.
Take a sheet of A4 paper vertically and write down in order of priority what interests your target audience.
Almost always the question is: "How much does it cost?" Sometimes people come to me and say: "Oleg, how much does it cost to build a website?" I answer: it depends on the website. Like ozone. I say, well, it's pretty expensive. We start discussing it and it turns out that the person needs something completely different, but the person asked only approximately.
Write what else besides price interests your clients specifically in your business, for different clients. Write it yourself, ask your colleagues. Often, directors write differently than sales managers who communicate with the target audience.
Example: "I-beam"
As an example, there are many of them. We go to the site and there is nothing on the site that interests the client. Information about what a beam is, no prices, no phone number to call.
Example "Website of a legal company"
Those who make the site understand little about legal services.
Here is a page with a legal service for divorce. Three paragraphs of text about how it is generally not advisable to get divorced. And at the end it says that if you still need to get divorced, contact specialists. That is, they suggest that I go back to the search and start looking for a lawyer again.
But look closely at this site, you can imagine how painfully the design approval procedure went. This "collage" above, it took several weeks to approve, then the customer said let's make the site background richer, we are a serious company. And we made this site for several months, and as a result it turns out that no one needs it and it is not clear why it was made.