CTAs that convert the most according to colorsThere are no colors that generate more conversions than others. But there are harmonies that can influence users and their moods. That's why using a certain color in an email marketing campaign , for example, can be a success or a mistake depending on the context.
Thus, the colors used in CTAs can be the final touch to convert users or a way to scare them away.
In design, the term “ Isolation Effect ” refers to the possibility of influencing readers’ actions through isolated colors. Colors channel actions and guide the view, or actions, of users. In this way, influence can be achieved.
It is important to take into account other elements of the campaign, landing page, or the design itself before choosing the CTA color . This way, CTAs are designed that convert more and that integrate better into the whole.
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A good way to keep the color code in mind is to apply the 60-30-10 rule. It is recommended to choose three colors for the color palette of the entire design. These three colors should complement each other or at least be able to combine properly. The goal is to use them in the following proportions: 60% for the first color and 30% and 10% for the remaining two.
It is also recommended that the strongest or most striking color be the one that corresponds to the lowest percentage. This way, a greater impact is achieved. It is also a way of guiding through the design and can complete the CTA.
3.- Design
CTAs that convert the most. DesignThe CTAs that convert the most are those with the right design and placement. Thus, a CTA with a lot of text, or on the contrary, one that doesn't contribute anything, will not convert the same.
On the other hand, the CTA must be placed in a privileged location. It is important that it does not interfere with the rest of the elements or impede reading. But at the same time, it must be visible and attract attention. To ensure its effectiveness, in addition to the color, the button must be visible and prominent.
Colours, image size and CTA location are all elements that must be carefully considered. Regarding size, it is important not to deviate from reading patterns. Any elements that are outside of this can be detrimental to users or simply not be seen.
In this sense, responsive designs must also be taken into account. Adapting to different platforms or philippines phone directory search formats allows you to create CTAs that convert more.
Some tricks that can be applied to improve the placement of the CTA:
Surround CTAs with white space to make them stand out from other content.
When in doubt, it's best to use a large button to draw attention, but always respect the balance of the overall design.
Use pop-ups whenever they do not interfere with navigation.
If you have to use scroll to navigate the page, a CTA should be placed at the beginning and end of the page.
4.- Testimonials
success storiesThe CTAs that convert the most are those that use user testimonials. Readers trust the opinions of other users. Thus, comments recommending or criticizing a product or service are always among the most consulted content.
When it comes to CTAs, incorporating the opinions of real users enriches the message and improves its effectiveness.
On the other hand, you can mention clients or users who have put into practice the advice given above. For example, if a user puts into practice some of the SMS marketing strategies and achieves benefits, you can mention that feat. The rest of the readers can learn about their case and be interested in the process to follow to achieve it.
The CTAs that convert the most and the landing pages
CTAs that convert the most and landing pagesLanding pages are pages that reach users. Their purpose is to welcome them in the best possible way. Using the CTAs that convert the most allows users to be redirected to this type of resource. It is an optimal way to address users' concerns and ensure their interest in the brand.
However, creating the most effective and most converting CTAs is not easy. They also need to lead to landing pages that are optimized and work as well as the CTAs. Use MDirector's landing page templates and you'll see how you can convert more users and build customer loyalty. See for yourself.