How to convince that your cleaning
Posted: Sun Dec 22, 2024 9:30 am
service is better than others? Why are your shoes better than those of a well-known, promoted brand? What parameters are they better by? Here you can't do without your main assistant - positioning. Positioning This is the answer to two very simple questions: "Who are you?" and "Why should I buy from you?".
You can read more about this on the page positioning development . Positioning is one of the components of an important marketing tool - a brand platform . Let's talk about how to create a unique positioning for your brand and how to turn it into effective website copy. There are three important business components you need to examine: your audience, your competitors, and yourself.
Let's start in order. 1. Portrait of the target audience You probably know (or at least have an idea) who buys your product or service. Your core group of customers. Guess who else might need your product. Who are these people? How do they live, what are they interested in, what do they need? What do they need and how can you taiwan email list help them with it? Look at your competitors' texts, what words they use to address customers.
What needs they are trying to cover and what emotions they appeal to. 2. Your favorite competitors As promised, let's get back to them. Look at a dozen competitors' websites and their texts on the website. Pay attention to what they say and write about themselves. What is written on their main page. What are their stated advantages.
Write all this down in a table to return to this information at the stage of creating your own positioning. Text analysis will be important to differentiate yourself from competitors. When analyzing text and visual information, pay attention to potential growth points for your business. What did you like about their resource? What didn’t you like, and do you know how to improve it? Do they have social networks? If most do, then you need to provide such a way for promotion.
Do they make videos about the company, product or their services? You will definitely need a video – it is one of the best promotion tools. By the way, watch our video about how we create a brand platform or brand positioning. Everything you have written down about your competitors, everything they write and say about themselves – this is their positioning.
Now it’s time to dig into yourself to determine your uniqueness and reflect it in your text on the site. 3. Your value structure Ask yourself a few questions and try to answer them as honestly as possible : What can you do in the context of your business? What is important to you in terms of your business? Who are you, what are you and your brand like? What more do you want for your industry and clients? This stage turns out to be the most difficult of all.
You can read more about this on the page positioning development . Positioning is one of the components of an important marketing tool - a brand platform . Let's talk about how to create a unique positioning for your brand and how to turn it into effective website copy. There are three important business components you need to examine: your audience, your competitors, and yourself.
Let's start in order. 1. Portrait of the target audience You probably know (or at least have an idea) who buys your product or service. Your core group of customers. Guess who else might need your product. Who are these people? How do they live, what are they interested in, what do they need? What do they need and how can you taiwan email list help them with it? Look at your competitors' texts, what words they use to address customers.
What needs they are trying to cover and what emotions they appeal to. 2. Your favorite competitors As promised, let's get back to them. Look at a dozen competitors' websites and their texts on the website. Pay attention to what they say and write about themselves. What is written on their main page. What are their stated advantages.
Write all this down in a table to return to this information at the stage of creating your own positioning. Text analysis will be important to differentiate yourself from competitors. When analyzing text and visual information, pay attention to potential growth points for your business. What did you like about their resource? What didn’t you like, and do you know how to improve it? Do they have social networks? If most do, then you need to provide such a way for promotion.
Do they make videos about the company, product or their services? You will definitely need a video – it is one of the best promotion tools. By the way, watch our video about how we create a brand platform or brand positioning. Everything you have written down about your competitors, everything they write and say about themselves – this is their positioning.
Now it’s time to dig into yourself to determine your uniqueness and reflect it in your text on the site. 3. Your value structure Ask yourself a few questions and try to answer them as honestly as possible : What can you do in the context of your business? What is important to you in terms of your business? Who are you, what are you and your brand like? What more do you want for your industry and clients? This stage turns out to be the most difficult of all.