Avoid blogging mistakes: SEO and Engagement
Posted: Sun Dec 22, 2024 9:27 am
As a fundamental tool of content marketing , a well-written blog is one of your most valuable assets. Not only does it often serve as a potential customer’s initial point of contact with your brand, but your blog can also go a long way toward expressing your company’s mission, style, and accomplishments. Are you making the most of this aspect of your marketing platform? Or are you making the following mistakes? You may not even know you have an underutilized resource on your hands. Here are the most common blogging mistakes and simple ways to fix them.
When blogging goes wrong
Want to learn more about how to use Content Marketing to grow YOUR business?
1. You don't write for your readers
Of the countless types of active blogs, one attribute stands out among those that get traffic, are shared, and are commented on. They are useful to their readers. They speak to the defined audience. And the blogger's personality shines through as they always focus on connecting with the audience.
Most of the time, people seek out blogs when they are looking for valuable phone numbers philippines information that can help them solve a problem in their lives. That's why "How To" blogs are so popular. They educate while offering direct information to help readers with a specific problem.
Solution - Define your target audience and capture their attention
How can you avoid diary-style posts and build a real connection with your readers?
Interact by asking questions in the post . It's more conversational and treats the reader as part of your post.
Put yourself in your readers' shoes . Talk about a specific problem and empathize with your readers' struggles to solve it.
Avoid the "I" and use the "you" much more.
Make sure to place a call to action (CTA) at the end of every blog post. See ours below. This is a question or directive directed at your audience with the intention of capturing their attention.
2. Choosing the wrong topics
There is nothing worse than choosing an irrelevant topic. You can have an amazingly written blog with all the right keywords and formatting, but it will fail if your blog is not interesting to your readers.
Irrelevant blog posts are not only useless for traffic and engagement, but they are also bad for SEO. Search engine algorithms respond very well to highly specialized content with very specific topics and subjects.
Solution: correct, correct and correct.
If you want to avoid choosing the wrong topics for your blog, the best thing you can do is plan ahead. If you have a broader idea of the topics and group of topics you will cover, you can make sure that each of your blog topics is relevant to your audience's interest.
Not sure where to start? These tips can help you choose relevant and engaging blog topics.
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3. Broad blog topics and tangential writing
When we start writing a blog post, we often think in general terms so that we have enough content to fill an entire post. When you choose a topic that is too broad (for example, trying to write about Africa, World War II, or social media—all huge topics), there is no way to cover it all in one blog post (or ten). If you try, your post will most likely end up being convoluted, disjointed, and diluted. Likewise, if you try to cover too much, your writing will become disorganized and tangential. You may find yourself jumping around to different topics without ever getting anywhere clear.
When blogging goes wrong
Want to learn more about how to use Content Marketing to grow YOUR business?
1. You don't write for your readers
Of the countless types of active blogs, one attribute stands out among those that get traffic, are shared, and are commented on. They are useful to their readers. They speak to the defined audience. And the blogger's personality shines through as they always focus on connecting with the audience.
Most of the time, people seek out blogs when they are looking for valuable phone numbers philippines information that can help them solve a problem in their lives. That's why "How To" blogs are so popular. They educate while offering direct information to help readers with a specific problem.
Solution - Define your target audience and capture their attention
How can you avoid diary-style posts and build a real connection with your readers?
Interact by asking questions in the post . It's more conversational and treats the reader as part of your post.
Put yourself in your readers' shoes . Talk about a specific problem and empathize with your readers' struggles to solve it.
Avoid the "I" and use the "you" much more.
Make sure to place a call to action (CTA) at the end of every blog post. See ours below. This is a question or directive directed at your audience with the intention of capturing their attention.
2. Choosing the wrong topics
There is nothing worse than choosing an irrelevant topic. You can have an amazingly written blog with all the right keywords and formatting, but it will fail if your blog is not interesting to your readers.
Irrelevant blog posts are not only useless for traffic and engagement, but they are also bad for SEO. Search engine algorithms respond very well to highly specialized content with very specific topics and subjects.
Solution: correct, correct and correct.
If you want to avoid choosing the wrong topics for your blog, the best thing you can do is plan ahead. If you have a broader idea of the topics and group of topics you will cover, you can make sure that each of your blog topics is relevant to your audience's interest.
Not sure where to start? These tips can help you choose relevant and engaging blog topics.
You may also like
HubSpot Marketing Hub for SEO
How We Use HubSpot Content Hub for SEO
Learn how we use HubSpot Content Hub for SEO, increase rankings, organic traffic, and optimize your content.
3. Broad blog topics and tangential writing
When we start writing a blog post, we often think in general terms so that we have enough content to fill an entire post. When you choose a topic that is too broad (for example, trying to write about Africa, World War II, or social media—all huge topics), there is no way to cover it all in one blog post (or ten). If you try, your post will most likely end up being convoluted, disjointed, and diluted. Likewise, if you try to cover too much, your writing will become disorganized and tangential. You may find yourself jumping around to different topics without ever getting anywhere clear.