“Nothing is better for a reader or future client than receiving personalized treatment.”
Through inbound marketing workflow you can implement your strategies with the aim of converting sales opportunities into customers .
You can also design a plan in which these scheduled actions guide your lead email database lists australia through the sales funnel, paving the way through personalized messages, designed especially for each profile in order to help them make decisions regarding the services you offer them.
On the other hand, you will save costs, since thanks to Lead Nurturing you will achieve 50% more qualified leads at a 33% lower acquisition cost , according to Forrester Research.
Arrive on time
Inbound marketing workflow makes it easy to deliver the right content to leads based on their location in the sales funnel.
This means that if they have provided important data about their profile as a company or user, you will have valuable information that will allow you to know what content they need, when is the best time, in what format, and to track each step.
Don't miss a sales opportunity again because you didn't make contact in time and the lead lost interest in your offer. Have your actions scheduled and take advantage of the time .
“Inbound marketing workflow makes it easier to deliver the right content to leads.”
Customize your actions
It is always a good time to remember that Inbound Marketing can be summed up in content and context , that is: content based on our leads, on what they need, expect and want.
By implementing workflows, you can schedule and provide each Buyer Persona with the content that best suits them and that continues to guide them toward becoming customers.
What you should do before creating a Workflow
There are several smart tools that will help you create and activate your workflows. However, before you start using them, you must define several points so that your strategy is truly effective and you get the most out of it.
Define a goal
Before creating an inbound marketing workflow, it is vital that you define what the goal of the workflow will be. This will help you formulate the right messages and will also allow you to measure its success depending on the results you obtain.
Goals can vary greatly, depending on the context of your company. Some common examples are: downloading content or scheduling free consultations. After defining the goals, it will be easier to specify the next actions to follow.