The 49% doesn't even include the many who australia business email lists get info from Q&A sites by Googling or Binging. Answers.com (where I work) is now ranked (by comScore) as the 17th most visited site in the US. The vast majority of Answers.com's traffic is to user generated Q&A pages. Yahoo! Answers gets even more traffic. Much of your potential market is already getting their answers from these sites. Business Answer Usefulness Source: Social Media Best Practices: Question & Answer Forums.

Business.com, December 14, 2009, http://www.business.com/info/social-med ... es-q-and-a What's in it for me? Providing quality answers and links to relevant pages can help you in the following ways: Direct your customers (and potential customers) to accurate information about your product. Connect with people in your market, build your reputation, and generate leads. Provide links back to your site. Some of these links are Follow links, and thus also provide SEO value. How do I use these sites? The general rules of social media apply here too: Help others Build relationships Push your products and services when they answer somebody's question or request.