Before ordering a website design, we are faced with a choice among many very fashionable, cool and necessary design finds. Let's take, for example, QR codes. Despite a good concept, they are a failure in their implementation. Just think about it: in order to read a QR code, a person must first download an additional application (and only a completely strange person would install such an application in advance). That is, a person, a potential client, must perform an additional japan whatsapp number list and completely unnecessary action for him. Therefore, let's summarize: QR codes are meaningless.
And theoretically safe solutions like flat design, non-standard navigation and carousel sliders are no better. Yes, they are interesting to experiment with, but when the development of the website design begins , in the wrong hands they will do more harm than good. In this case, these are perfect examples of how herd mentality can reduce conversions to zero. Let's talk about why this happens and what to do to prevent it from happening.
Flat Design Strikes Back
Parallax in web design is like Andre Nozick in fashion. That is, if you don’t overdo it with its use, everything will look as aesthetically pleasing, accessible and convenient as possible. And the site will acquire an elegant depth and multi-layeredness. But who can use it within reasonable limits?
While parallax can do some harm here and there, it can't kill a website completely. There are worse things.
Take, for example, the massive trend of the last few years - flat design. Its goal is great: maximum simplicity for the user. And the concept works, to a certain extent... In order for a person to intuitively, without thinking, find the necessary information (which is perfectly implemented in the development of the best user interfaces), the location of this information must be obvious. Everything, it would seem, is simple.
But sometimes flat design is so simplified that it becomes problematic. For example, when form fields for entering data are not marked, or shadows, colors and borders are completely removed. As a result, users simply cannot see the key elements of the site that were, in fact, specifically created to bring you income.
Website design should not only be as aesthetically pleasing as possible, it should tell the user what and where to do next. Flat design itself is good, the problem can only be in how you implement it .