Thanks to this, marketers will know what they taiwan cell phone number need to strive for and in what areas the created campaign requires improvement, which will maximize profits and avoid unnecessary waste of funds on methods and channels that are not valuable in a given situation.
When setting marketing KPIs , you first need to consider what effects are expected from the planned campaign — not in numbers, but more generally. This could be, for example, more leads, increased sales of high-margin products, or the development of the company's social media profiles.
On this basis, specific performance indicators can be selected. If we are interested in a mailing campaign , these will include, for example, the open rate (the ratio of message recipients who decided to open it), as well as the aforementioned CTR, thanks to which it will be possible to assess whether the content of the email properly encourages customers to click on the links contained in it.
Then, it will be time to adopt more precise assumptions, for example, to bring a specific KPI of a marketing campaign to the level of X% by the end of the next quarter. It is important to remember to set ambitious but realistic (in relation to current market conditions and company possibilities) goals.
How to measure KPIs in marketing?
How to best measure KPIs in marketing depends on the exact metrics you choose and the services and platforms your company uses. One of the most popular tools for measuring the effectiveness of your website or app is Google Analytics, but that’s just the tip of the iceberg.
For example, in the case of social media campaigns focused on results on a given platform (follows, engagement under posts), dedicated analytical modules of individual portals will be helpful.
KPIs in marketing play an extremely important role, especially now, when, thanks to modern technology, collecting and analyzing data is easier than ever before. It is definitely worth expanding your knowledge about them!
Find the appropriate app in the App Store and download it.
Go to Settings, then the Phone tab.