To ensure that only the highest quality content reaches the top of search results, Google has set the bar high and now looks at everything. You can't get away with just entering the right keywords and perfect meta descriptions. Average content just won't cut it.
What is EAT?
EAT is an acronym that stands for "expertise, authoritativeness, trustworthiness." This term comes saudi arabia rich man contact number whatsapp number from Google's Search Quality Rater Guidelines and reflects the three qualities that Google looks for when determining the quality of a web page.
This is not an algorithm, but rather a framework used by Search Quality Evaluators to provide feedback to Google to improve the search experience. It is documented in the Google Search Quality Evaluator Guidelines (QRG) and ensures the effectiveness of Google's ranking algorithm.
For any website that sells products or provides information that may impact users’ happiness, health, financial stability, or safety, Google wants to make sure they are providing accurate and relevant information. Typically, these are B2B or YMYL (Your Money, Your Life) websites that may impact a person’s well-being. The search engine has a responsibility to ensure that the information obtained through Google is useful, diverse, credible, accurate, and not misleading.
Why is it important?
If you're no stranger to Google's search algorithms, you'll know that Google prioritizes one thing: delivering an optimized customer journey and experience. Google has changed the SEO game, and now, the path to domain authority is ensuring that your site can deliver what it promises. Your SEO strategy can't just be a way to increase traffic to your website. It needs to have high-quality content written by an expert, and your site needs to provide a great search experience.
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You have to convince Google that your content is legitimate and that none of it is potentially harmful to a search engine.
If someone wants their content to appear on the first page of search results, they need to work hard at gaining expertise and building authority and trust. Having expertise means knowing what you're doing and having the right credentials. To have authority, others in your niche and beyond need to recognize and respect you. To be trustworthy, you need to have accepted security protocols and standards in place.
The higher your EAT, the higher your dominance in search rankings. It means your website is up to par. You are not bypassing Google’s quality standards and cleverly using SEO to get to the top. EAT can boost your SEO and keep you on top of digital customer experience trends in the following ways:
Quality information means users spend more time on your website, which is an important metric for search engine rankings.
Users recognize websites that offer value in terms of content, which drives brand visibility and increases traffic.
Users share your content across the Internet, which increases backlinks, visibility, traffic, and mentions.
How is the EAT assessed?
There is no such thing as an EAT score or algorithm. The framework helps inform and provide human input to Google’s ranking algorithm. The 10,000 quality raters keep the system in check and make sure it prioritizes high-quality content. A quality rater does not need to evaluate your website’s EAT. That’s not how websites are ranked.
What is important is that in the grand scheme of search engine rankings, EAT plays a vital role because the algorithm is continually being improved to recognize sites with better EAT.
There are many signals related to expertise, authority, and trustworthiness that Google measures. These ranking factors include:
Author Reputation
Backlinks from trusted websites
An SSL certificate
A professional web design
Few typos
Niche-relevant content
Some relevant old content
A real domain name
Presence on social networks
Website domain names are especially important, especially for search engine visibility. works for almost everyone, but if you are in academia, .edu would be more appropriate. If you are in artificial intelligence, .ai would be more suitable according to the definition of an ai domain .
How is EAT evaluated?](image5.png) (Source: pixabay )
How to improve EAT SEO
Now that we’ve outlined the implications of ignoring Google’s EAT, let’s dive into some ways you can improve and demonstrate EAT with your website.
Hire experts
If you want to have expertise in any topic you are publishing information about, you need to hire an expert. Let’s say you are writing about virtual law or maybe a paperless law firm , it is best to have a lawyer share their knowledge. When articles are attributed to people who know the topic, people and Google favor it.