Regardless of the segment you operate in or the size of your company, it is a fact that acquiring new customers is a major challenge. This is because prospecting in B2B sales has always been extremely manual and tiring work, but this reality has started to change with the emergence of prospecting tools…
With advances in technology, today it is possible to count on several solutions that make it much easier to prospect new clients. In other words, to run a commercial operation productively and efficiently, you will need at least some of these tools.
That’s why, in this post, we’ve decided to list the prospecting france business email list tools that can really change the way your company works with B2B sales . Enjoy!
Is CRM a prospecting tool?
More than you can imagine! After all, organization is one of the most important characteristics to ensure the creation, development and evolution of a B2B sales prospecting process.
In this scenario, CRM (Customer Relationship Management) is responsible for controlling all relationships with current customers and future customers.
Its structure is made up of a sales funnel with stages that all leads that come into contact with the company must go through until they become a customer.
This monitoring is essential to know how your company's sales process is going, what is good and what needs improvement.
There is no point in excellent customer prospecting if you cannot follow the entire process.
If you don't yet have a CRM to help your sales team, we recommend reading the article 15 CRM System Alternatives , which presents different options on the market for you to choose from.
In addition to this article, there is a very interesting webinar about the importance of using CRM in pre-sales management. Watch the video:
Market Intelligence Tools
Many prospecting processes are structured with a focus only on generating a list of company contacts, without giving due importance to market intelligence work . If this is your case, we need to be very honest with you:
It is very likely that your prospecting will fail in the very near future!
To transform this scenario, in addition to adopting a good CRM, the way is to also invest in tools that guarantee the application of market intelligence concepts from the beginning of your sales prospecting process.
The Econodata platform is a great option in this area. It uses Big Data to help companies define their ideal customer profile – ICP, in addition to offering the possibility of prospecting based on precise segmentations by region, size, sectors, number of employees, estimated revenue and many other intelligent search filters.
Econodata Platform
It has more than 50 million companies in its database, meaning that practically all companies from all over Brazil are on the platform.
Furthermore, with the help of artificial intelligence and Big Data, it is possible to validate the emails of the partners found and also the companies' telephone numbers, with “robots” that call to validate whether the numbers are correct.
Prospecting tools: what they are and the best options on the market
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