What is CJM in simple words

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The image of a business person or organization consists not only of achievements and results, but also of small elements of each stage of business negotiations. Every representative of the company is obliged to follow the rules of business correspondence: from the clerk to the manager.


Most people have recently reacted strongly to such words as travel, map, route. All this is indonesia email list immediately associated with closed borders and foreign passports "vegetating" in oblivion. But here we will talk about something else, namely, how to use the Customer Journey Map (CJM) in your own business.

So, what is CJM? CJM is translated into Russian as a customer journey map. It shows how exactly the client interacted with your company, moving along a certain scenario. Interaction can occur via SMS, a mobile application , even through a banner seen - all these will be the so-called points of contact.