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What Is A Customer Database? A Customer Database Is A Collection Of Structured Data About The Profile, Interests And Behaviors Of Consumers Who Interact With A Brand. In English, It Can Be Called Customer Database Or Customer Data Platform. This Is Some Information That Can Appear In A Customer Database: Contact Data: Name, Address, Telephone Number, Email, Etc. Demographic Data: Age, Gender, State Civil Status, Income, Family Composition, Etc.

Browsing Behavior: Pages Visited, Forms Filled Out, r: Last bahrain email list Purchases, Preferences For Product Categories, Monthly Expenses, Stage Of The Purchasing Journey, Etc. Business Data (For Bb Customers): Sector Of Activity, Number Of Employees, Annual Revenue, Etc. This Information Can Be Gathered In A Simple Spreadsheet, But The Ideal Is To Manage It On A Crm (Customer Relationship Management) Platform, Which Offers More Efficiency, Agility And Marketing Automation Features .

In This Way, Customer Data Can Be Used To Support Companies' Decision-making, Create Better Strategies And Automate Relationships With Consumers. How Important Is It To Have A Customer Database? As A Basis For Data Driven Marketing Strategies, Which Is Based On Information About The Public And The Market For Decision Making And Strategy Planning.