what is a workflow: london tube map
To understand what a workflow is, the literal translation is work flow . That is, a chain of philippine cellphone number code tasks that are carried out as other actions occur. The final result is usually a graph that looks a lot like any of the subway maps of large cities.
However, in the case of digital marketing, these are actions that are carried out only if a series of conditions are met. Therefore, it could be said that an adequate workflow has the following elements:
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Starting point: The point from which you start.
Conditions or triggers : These are what must happen for the workflow to advance. Triggers are the triggers for the subsequent action.
Tasks or actions : What happens if a trigger occurs.
Creativity in content : It is essential that these tasks are adequately prepared and that they are segmented for the users you want to impact.
Outcome scenarios : The place you want to get to. In many cases, it is the new beginning of another action triggered by a specific condition.
TABLE OF CONTENTS
Marketing automation workflows
Characteristics that define what an email marketing workflow is
Types of automated email workflows
1.- New subscriber
2.- Shopping cart recovery
3.- Sale
4.- Lead nurturing
5.- Cleaning the list of records
6.- Lead scoring
7.- Recovering contact with a client
8.- Downloading a document
9.- Event
10.- Subscriber congratulations
Marketing automation workflows
Marketing automation workflows
As you can see in the free guide “ Marketing automation strategies for winning companies ” published by MDirector, all these elements interact with each other in such a way that a specific work activity is produced based on:
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The way in which tasks are structured.
How they are executed.
What is the correlative order of some tasks and others.
How they are synchronized.
What result is expected.
Characteristics that define what an email marketing workflow is
landing page
Thus, a very common automated email marketing workflow is the following:
Starting scenario: A landing page with a form to be filled out for a download, for example. Similar to the one in the image above.
Conditions or triggers : In this specific case it would be when a user fills out the form and clicks the “ Help me find my way ” button .