As the year comes to a close, take the opportunity to renew your relationships and build new ones with our eight ways to impress customers during the holiday season. We’ll show businesses with large customer bases how to impress customers at scale, and how smaller businesses can deliver an unrivaled personalized experience.
Find out what your customers really want
It may seem obvious, but it’s impossible to impress customers usa numbers list if you don’t know what their top priorities are. Market research is, of course, an essential part of running any business, but it can really send it into overdrive as the year comes to an end. That means diving into the details long before the holidays to see what will really make your customers tick.
Luckily, there are all kinds of ways to gather information and adjust your strategies to impress your customers this Christmas.
See what your client's competitors are doing
Businesses move fast, and by fully understanding your client’s industry, you can stay ahead of the game. Impress them with your knowledge of their competitors and back them up with a specific sales pitch tailored to them.
Get input from your potential customers and clients long before December
The best source of information on what your customers want is from the horse’s mouth. Email your database with a customized form and ask what they’re missing and what they wish they had. For a less formal approach, entice your current and future customers with a social media quiz. You can even use your post-Christmas customer satisfaction metrics to inform next year’s campaigns.
With all this information, you can strategically direct your year-end marketing campaigns and impress your customers by speaking their language.
Prepare your business for the holiday season
There’s nothing worse for customers during the holiday season than finding products out of stock or a delayed delivery service – conversely, there’s nothing better than getting everything you need in one fell swoop and having it on your doorstep exactly when predicted.
Busy times are tough times for your reputation, but they’re also a great opportunity to impress your customers.
Use sales analysis to estimate the stock you need
In most industries, customer behavior changes dramatically during December, and you can’t just complain and say you weren’t expecting it. Therefore, you need to pay close attention to your sales analytics and make plans to prepare your inventory. When trying to impress customers, it’s best to overstock rather than understock, and we’ll explore ways to deal with overstock later in the article.