Discover how to create a content map in 6 easy steps

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Content map: what it is and what it is used for
A content map (also known as content mapping ) helps us know exactly what content we should use depending on the consumer and the phase of the purchasing cycle (Buyer's Journey) they are in.

This digital marketing tool is a map where we display the relevant content that we want our potential audience to see. In this way, communication will become more personalized and relevant, since all the content shown on the map will be adapted to the Buyer Persona they are aimed at.

Thus, by organizing and structuring the content well and knowing who it is aimed at, hotel email database we can generate a positive impact on the potential audience to whom the strategy is directed, since we will understand at what point of the purchasing cycle they will be.

Benefits of Content Mapping
The perfect tool to get to know your customer: it is essential to create one or more Buyer personas to generate a web content map. Thanks to this, it will allow us to get to know our target audience better.
Content overview: By creating a content map, we are analyzing all the valuable content, putting it on the table. Thanks to this analysis, we will know the scope and potential of the content, as well as whether the approach is correct or whether it needs to be improved, thus reorganizing content marketing.
Generate impact: by correctly implementing relevant content in the content map, we ensure a reaction from our potential audience, generating a positive impact and favoring Inbound Marketing.
Prioritize and organize content: Thanks to the prior analysis of all relevant content, we will offer content that is 100% adapted to the state of the funnel in which the consumer is located (TOFU, MOFU, BOFU).
Increase the sales funnel: by knowing what phase our target audience is in, we can guide them and create actions to accompany them towards the final purchase phase.
Boost SEO: By knowing the user's needs very well, we will provide valuable content and hit the nail on the head with keyword searches.
Implement Lead Nurturing: By offering something that the user wants and obtaining their data, we will expand our network of leads and gain their loyalty by implementing marketing strategies and ensuring that they receive the right information at the right time.