Next, the level of competition between industry participants needs to be determined, which is what a competitor analysis is for . In the case of the laptop market, it will be medium. Marketing activities of individual companies are noticeable, but not very intrusive, and manufacturers do not "put the pigs in the ground." It is also worth considering the form of competition.
Open price wars are definitely out of the philippine cp number question: laptop prices are similar, and no one pays attention to the low price in advertising. Promotion and comparative advertising are also not suitable here. Promotion and advertising of one's own strengths can be seen, so this will answer the question about the form of competition.
Threat of new competitors
The next force is the threat of entry by new players. Let us consider this aspect. All the market leaders in laptops are global companies with huge budgets, cutting-edge technological facilities and large-scale marketing activities. Local companies are practically non-existent in this sector. Therefore, a potential new mobile computer manufacturer would have to have a very high initial capital and be what is called "Born global", i.e. operating on the global market from the very beginning. In addition, the leading mobile computer manufacturers have a solid reputation, so a new type of this type of hardware, offered by a new company, should indeed stand out as something innovative. Therefore, the threat of new entrants in the sector can be rated as "low".
Threat of substitutes
The next force we will analyze concerns substitute products. These are all products that satisfy the same need as the products manufactured by the company analyzed. If we start from the basis that we want to operate in the "mobile devices and computers" market, in this sense laptops, in addition to the classic functions of computers such.
Threat of new competitors substitutes
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