This is the most popular way to monetize Telegram channels. If interesting, high-quality, legal content is posted there, then there are no problems with selling advertising.
You can create your own advertising proposal, format it and save it for quick sending to all interested parties. It is necessary to indicate the price, placement conditions and requirements for the PR post.
The cost of advertising is formed paytm database from the CPM (cost per thousand impressions) indicator in a certain topic and the reach of posts on the channel. For example, the CPM in the topic "Cleaning services" is approximately 1,000 rubles. It turns out that such a channel with 2,000 views per post can set the price for advertising from 2,000 rubles. In the topic "Marketing" the CPM is 2,500 rubles. Then the marketing channel with such reach can sell advertising for 5,000 rubles.
To create your PR price list, you need to consider the following:
what is the number of views of 1 post in 24 hours;
how long does a post stay at the top of the feed;
whether your Telegram channel is authorial or not;
how the audience responds to advertising;
how often is PR material posted on the channel;
cost formation scheme - an advertising post may or may not be included in it. The creators and managers of some Telegram channels write PR posts themselves, adapting to their audience.
Frequent placement of advertising materials can harm your reputation, so do not chase quantity, it is better to pay close attention to quality. It is very important to consider how your audience reacts to such content. If customers understand that they paid you a decent amount, but there is no return, then your reputation may suffer.
To find advertisers you can:
contact the heads of Telegram channels directly;
place a corresponding offer on advertising exchanges, for example, on Teleg.in. There you will be found by administrators of other channels, representatives of third-party services, bloggers.
There is another way - join the administrator Telegram chats. There everyone takes turns posting advertising offers.
Private Access Sales
If the content is truly high-quality and unique, then you can make a profit by adding users to your private channel.
This method is absolutely legal, but places great responsibility for the published content on the administrator of this private Telegram public.
In addition, monetization in any case requires not just competence, but expertise with a capital letter. No one will want to pay for being on a channel with non-unique materials or inadequate users. In this case, very negative reviews may appear, affecting the reputation.
Private access is used by administrators of channels about investing, financial markets and trading on them (selling signals for cryptocurrencies).
In a closed channel, it is very important to constantly maintain communication with the audience. Answer their questions, help with problems that arise. It is necessary to build content so that it meets the needs of subscribers. All their wishes within the chat should be taken into account to the maximum. It is necessary to remember that communication is the only motivation for renewing a subscription.
The cost of joining and staying in a closed Telegram public expert is formed based on:
channel topics;
the volume of information published and its complexity.
If it is a channel where guitar lessons are given, the cost can vary from 1,000 to 2,000 rubles per month. At the same time, the subscription fee for a public page with forex signals starts from 4 thousand rubles per month.