What is Fake Out of Home Advertising? It is the new trend in disruptive advertising that uses special effects to create
Posted: Wed Jan 22, 2025 7:15 am
Google's organic search positions in SGE and in the current search engine do not match 94% of the time.
This is what has surprised me the most without a doubt, later we will see more highlights, but this seems to me to be very representative of the change that is coming.
94% of the times that SGE auto-generated links appear, these links do not healthtrax corporate email databasematch the TOP 10 organic results in that same result.
For the sake of understanding, the study refers to these self-generated links.
example of search in sge of autogenerated links
What does this imply?
Will the top 10 organic results ranking still make sense?
AI-generated results could even impact paid results. Isn’t this going against Google’s own business model?
Will there be new ranking factors to appear in the generated results?
It may still be too early to draw any apocalyptic conclusions, but the truth is that a profound change is in sight. Mind you, we could also look at it from a positive perspective. This finding means that your website could appear linked even if you are not in the Top 10 of organic results.
The “Show more” and “Generate” buttons. The key to analysis.
Improve your SEO!
These two buttons are the ones that unleash the full power of AI with Google in the SGE. To see them clearly:
This is an example of the “Show more” button in Spanish.
And this is the “Generate” button
How is the appearance of one or the other distributed? Well, the study indicates that in all the cases examined, 65% of the times the “Generate” button appears, while 34% of the searches analyzed show the “Show more” button .
This gives us food for thought. Could it be that Google intends to move the search engine towards a wizard-type model instead of the indexed search engine we have today?
You will have to scroll to find position 1 of the organic result
And this is also quite interesting. In the study, they measured how many pixels the first organic result moves when the AI modules appear.
Impact of clicks on SGE in position 1
source: authoritas.com/
Most results in position 1 would, for a start, no longer be visible on the initial page load (in the analysis, this is the desktop version). Furthermore, on average, the drop is around 1,500 pixels, which is almost equal to the number of results when using the “Show more” or “Generate” buttons.
What about featured snippets? Are they also impacted by the results generated by AI?
Completely.
The good news is that they still display. The bad news is that they also scroll around 1500 pixels.
This is what has surprised me the most without a doubt, later we will see more highlights, but this seems to me to be very representative of the change that is coming.
94% of the times that SGE auto-generated links appear, these links do not healthtrax corporate email databasematch the TOP 10 organic results in that same result.
For the sake of understanding, the study refers to these self-generated links.
example of search in sge of autogenerated links
What does this imply?
Will the top 10 organic results ranking still make sense?
AI-generated results could even impact paid results. Isn’t this going against Google’s own business model?
Will there be new ranking factors to appear in the generated results?
It may still be too early to draw any apocalyptic conclusions, but the truth is that a profound change is in sight. Mind you, we could also look at it from a positive perspective. This finding means that your website could appear linked even if you are not in the Top 10 of organic results.
The “Show more” and “Generate” buttons. The key to analysis.
Improve your SEO!
These two buttons are the ones that unleash the full power of AI with Google in the SGE. To see them clearly:
This is an example of the “Show more” button in Spanish.
And this is the “Generate” button
How is the appearance of one or the other distributed? Well, the study indicates that in all the cases examined, 65% of the times the “Generate” button appears, while 34% of the searches analyzed show the “Show more” button .
This gives us food for thought. Could it be that Google intends to move the search engine towards a wizard-type model instead of the indexed search engine we have today?
You will have to scroll to find position 1 of the organic result
And this is also quite interesting. In the study, they measured how many pixels the first organic result moves when the AI modules appear.
Impact of clicks on SGE in position 1
source: authoritas.com/
Most results in position 1 would, for a start, no longer be visible on the initial page load (in the analysis, this is the desktop version). Furthermore, on average, the drop is around 1,500 pixels, which is almost equal to the number of results when using the “Show more” or “Generate” buttons.
What about featured snippets? Are they also impacted by the results generated by AI?
Completely.
The good news is that they still display. The bad news is that they also scroll around 1500 pixels.