Mobile App vs Website and Why Online Shop Businesses Must Have One

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The trend of smartphone users has continued to increase over the past 5 years, and the presence of the Covid-19 pandemic has increased the number of smartphone users every day. The Covid-19 pandemic has made people indirectly dependent on smartphones to carry out some of their activities, such as online school, employee attendance, and online shopping .

Especially for online shopping there are interesting facts related to it, according to eMarketer.com data, mobile commerce transactions contribute up to 54% of total e-commerce transactions . With consumers increasingly showing changes in interest and behavior, especially in shopping, this shows that ease of making transactions, flexibility, and availability of information influence consumer decisions when they want to make online shopping transactions .

Nowadays, consumers feel more comfortable making list of armenia cell phone numbers transactions or shopping through applications specifically designed for ecommerce . This is proven by research by Criteo which shows that mobile app commerce has a conversion rate 3x higher than website commerce. Of course, this is a new opportunity for business people to develop mobile applications to get more consumers.

Reasons Why Consumers Prefer to Use Mobile Apps
There are several reasons why consumers prefer to shop online via mobile applications rather than using websites.

Flexibility and Supporting System
Mobile applications are considered more practical than websites, this is because consumers do not need to open a browser page and then type in the website address before making a transaction or shopping.

Mobile applications also allow sellers to provide push notifications to consumers for promotional purposes, or simply to remind consumers about ongoing transaction processes. The push notification feature is also considered to increase conversions by 3-10 times.

The flexibility for consumers and the support system for sellers make mobile commerce applications provide a more enjoyable shopping experience than websites.