The majority easily uses the characteristics of the minority as a commercialized commodity.

[shaownhasan]

Culture
Cultural Appropriation . Does anyone know what this is? The term cultural appropriation emerged because of the use of attributes or characteristics of a minority culture by the majority, and the minority is struggling to gain recognition of equality.

Doesn't that make you dizzy? Hahahaha.

The point is, if you want to represent a culture in your campaign or advertisement or barbados email list digital business marketing, as much as possible, look for people or figures who are part of that culture.

Want to bring Papuan culture? Look for Papuans, don't just wear their attributes.

You want to promote Javanese culture? Well, look for Javanese people. It's that simple.

However, it is rare for companies to pay attention to small things like this. In the end, the company will be “called out” and considered to normalize cultural appropriation activities. Try checking below some companies that are suspected of having done cultural appropriation in their campaigns:


If you want to know more, you can read the link above. Well, when the digital business you are running wants to avoid the practice of “cultural appropriation,” try to collaborate with people who really understand this problem. Usually there is a special community.

With the word "diversity" being increasingly echoed, this should be one of your company's winning points. As employer branding if you can say. Why? Everyone wants to be treated equally. More or less like that.