How SEO can boost your company's sales

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In the world of modern commerce and digital marketing, a company's sales are not only a reflection of the quality of its products or services, but also of the set of strategies it implements to reach and communicate with its target market.

Many factors play a role in the process that leads a consumer to choose one brand over another, from the company's presence in the market to the ease with which customers can find and purchase its products. In this context, Search Engine Optimization (SEO) appears not only as a component, but as a cornerstone in the digital marketing structure that can determine the success or failure of a company's sales.

It is crucial to understand as a first point that a company's sales depend gambling mailing lists largely on its visibility: If they don't see you, they don't know you. If they don't know you, they don't buy from you.

So: How do we make ourselves known?

Improve your SEO!
In a world where most consumers start their buying journey with an online search, being visible at the top of search results can be decisive. This is where SEO plays a fundamental role, as it improves the visibility of the company in search engines like Google. By optimizing the website and its content for relevant keywords, companies can attract more qualified traffic – i.e. users who are already interested in what the company offers. Not only does this increase the likelihood of sales, but it can also significantly improve the profitability of marketing campaigns by reducing the cost per customer acquisition.

Talking to everyone is helpful, but talking to those who are looking for you is strategic.

How does the client perceive good or bad SEO?
The technical or strategic aspects of SEO are points of analysis from the SEO company or agency that develops the project. However, we must not make the mistake of falling into technicalities without taking into account the vision and experience of the user. Ultimately, all the work that is done is in order to provide a better experience to the user and thus achieve a lead, a sale or a new client.

So, once the SEO improvements are finalized and implemented, how will the user perceive them? Will they be able to tell when good or bad SEO has been implemented?

Improve your SEO!
Customers usually perceive SEO quality through their experience searching for products or services online. Good SEO is manifested when the customer easily finds what they are looking for in the first search results , indicating that the website is well optimized with relevant keywords and useful content. This type of visibility not only makes the search easier for the user, but also contributes to a positive perception of the brand as a leader and trustworthy in its field.

In turn, good on-page SEO provides the user with a better journey through the site, finding what they are looking for within the web intuitively thanks to good SEO architecture, and intuitive, easy and fast navigation.

Nothing annoys us as users more than not knowing where to find what we are looking for on a website. This is clearly bad SEO.

Improve your SEO!
Poor SEO can result in a frustrating experience for the customer, who may come across a website through irrelevant search terms or one that does not answer their specific questions. This can lead to the site appearing very low in search results, or the site's content not being aligned with what the customer expected to find, increasing the likelihood that they will quickly abandon the site and look for more relevant alternatives. Therefore, effective SEO is crucial not only to attract traffic to the website, but also to build and maintain customer trust and satisfaction.

Slow-loading pages, difficult or unintuitive web navigation, unintuitive and difficult-to-follow organization and interrelationship of pages, or articles that do not answer users' questions are all examples of poor SEO. This results in low brand trust and lower sales.