The five stages of awareness of your target customer type

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1. Fully conscious
These are the people you can speak to most directly, but you'll need to make sure those direct messages aren't hurting your chances with those on different levels of consciousness.

Strategies

Take these prospects as “all-rounders” for daily messages specific to the personalized offer especially for them .

You can also post occasional deal announcements in between everyday content, or add a special offer to a relevant item.

2. Product conscious
These people are still unsure whether what you offer is right for them, even though uae whatsapp number database you've educated them about it with a little bit of content marketing .

They don't want you to inundate them with offer information, because they're stuck at an earlier stage in the conversion process.

Strategies

If your content doesn't have strong arguments, you probably need to take an approach that more fully addresses potential customers' questions and objections.

As always, the key is to deliver real, valuable content that also demonstrates a benefit of your offer with a link, of course, to a well-crafted landing page.

3. Aware of the solution
This type of customer may have a need to subscribe to your blog, but doesn't yet know that you offer a solution to their problem.

This is where Content Marketing will shine. This is the perfect person to offer you an e-book, free report, email-delivered tutorial, webinar, or other high-value content.

Strategies

Make sure you're appealing to this type of customer, usually through an opt-in email list, so you can let them know about everything you have to offer.

[Tweet “For users in the ‘Solution Aware’ phase, offer a high proportion of content to keep them interested and build a relationship.”]