How to use Rich Snippets on your website using JSON
Posted: Wed Jan 22, 2025 6:31 am
What are Rich Snippets?
Before we begin the post, it is essential to understand what Rich Snippets are. Essentially, they are pieces of code that you can add to your website so that search engines can better understand the content of your pages. These snippets can include additional information, such as reviews, events, or FAQs. This allows your search result to be more attractive to users.
Most famous Rich Snippets:
1. Product: Details such as name, image, price, and reviews are included for each food and beverage email list product. 2. Review:
For reviews about goods or services. 3. Event: Date, location, and event type are included in this event type. 4. Organization: Name, logo, and contact are information about an organization. 5. Person: A person's name, address, and contact. 6. LocalBusiness: Address, hours, and services for local businesses. 7.
FAQ: Includes the most common questions and answers for frequently asked questions. 8. Breadcrumb: To display the navigation hierarchy of your site, making it easier for users to navigate.
Why should we use JSON-LD?
The JSON-LD format is used to organize data linked via scripts in HTML.
Compared to other formats such as Microdata or RDFa, this is the preferred format by Google because it is easier to implement and maintain. Also, being a standalone script, it does not affect the structure of your HTML.
Alternatives:
1. Microdata: Embeds structured data directly into HTML tags. Can be more complicated to maintain and less scalable, especially on complicated pages. 2. RDFa: Similar to Microdata, this adds features to existing HTML tags to provide metadata. Implementation and debugging can be more complicated.
Before we begin the post, it is essential to understand what Rich Snippets are. Essentially, they are pieces of code that you can add to your website so that search engines can better understand the content of your pages. These snippets can include additional information, such as reviews, events, or FAQs. This allows your search result to be more attractive to users.
Most famous Rich Snippets:
1. Product: Details such as name, image, price, and reviews are included for each food and beverage email list product. 2. Review:
For reviews about goods or services. 3. Event: Date, location, and event type are included in this event type. 4. Organization: Name, logo, and contact are information about an organization. 5. Person: A person's name, address, and contact. 6. LocalBusiness: Address, hours, and services for local businesses. 7.
FAQ: Includes the most common questions and answers for frequently asked questions. 8. Breadcrumb: To display the navigation hierarchy of your site, making it easier for users to navigate.
Why should we use JSON-LD?
The JSON-LD format is used to organize data linked via scripts in HTML.
Compared to other formats such as Microdata or RDFa, this is the preferred format by Google because it is easier to implement and maintain. Also, being a standalone script, it does not affect the structure of your HTML.
Alternatives:
1. Microdata: Embeds structured data directly into HTML tags. Can be more complicated to maintain and less scalable, especially on complicated pages. 2. RDFa: Similar to Microdata, this adds features to existing HTML tags to provide metadata. Implementation and debugging can be more complicated.