Since the company's profit directly depends on the department's efficiency, its work must be clearly regulated and structured. The number of relevant documents varies in companies of different sizes and areas of activity. The minimum regulatory framework must include the following developments:
employment contract template;
telephone conversation scripts;
norms and rules of communication with clients;
corporate consumer accounting book;
job descriptions for sales managers and department heads.
Prepare the technical base
The capabilities of modern employment database software and technology allow you to create the most comfortable modern base. One-time expenses for it will be quite high: IP telephony, sales automation system (CRM), remote workstations, etc. But this is not necessary if you are just starting to develop your business. To solve problems at first, several computers with standard programs, including Excel tables, will be enough for you.
Preparation of the technical base
Hire staff and provide training
First, you need to fully prepare the office and all regulatory documents. Only then does it make sense to conduct interviews with applicants, to whom you can answer all questions and outline the requirements. Then you need to conduct a minimum briefing, and ideally - training of hired employees. This is necessary so that they all work according to the regulations and rules of interaction with clients that you have adopted.
Planning and task assignment
Key performance indicators (KPIs) and work tasks should be defined before the launch of sales. This way, employees will have guidelines for their activities and an understanding of what management expects from them.
Case: Technical Equipment Center "CTO"
Find out how we increased the number of applications by 10 times in 12 months for the "CTO" project