First it additionally incentivizes people to become a member early

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This has been a scheme used effectively before (Gmail and others). From here, lockerz has added several other layers to their viral promotion, all of which use a "proprietary currency" called PTZ. New users are given a base number of PTZ's(points), and can earn more by completing tasks. Tasks include taking quizzes, signing up new members, playing games, and more. PTZ can then be cashed in for prizes. The points required for the good prizes are out of the reach of most participants, and are perpetually out of stock, but have thus far acted as incredibly valuable incentives for the spread of Lockerz.


com. The site has not even exited beta yet and is uk email address list currently at nearly 300,000 unique visitors per month and 32,000+ backlinks Notable Features of the Viral 1. Exclusivity: Gmail used this method effectively, by offering it as an invitation only service. Lockerz has done a similar thing. Making it an exclusive club by invitation only gives members a feeling of being special. This coupled with the ability to choose who else can get in, gives users a sense of both belonging and power.





2. Viral Sharing and Incentives: The PTZ proprietary currency acts as an excellent motivator for both site participation and spread of the site virally. Users are given points for recruiting new members which can be traded in for actual products. 3. Early Adopters Bonus: Lockerz makes it clear on its website that the current system of PTZ is only for beta users, and that once the site goes live, the number of PTZ required to get the prizes will go up.


This has a twofold effect. and second, it motivates them to work hard during the finite period of time before launch in order to maximize their points. 5. Ihateyourachel.com The now defunct Ihateyourachel.com is an