6 marketing competitor insights to consider for your business strategy

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Several competitor analysis tools are designed to help you acquire data, and visualize the results. Sprout Social includes competitive reports that are ideal for tracking your competition’s social media performance. Sprout also enables you to benchmark your growth against the average social performance of your competition and offers detailed analytics that can inform your future social strategies.

Sprout Social’s competitive analysis report focused bhutan b2b leads on Instagram shows audience growth and activity overview
Other tools that can help you collect and share your insights include Semrush, Google Alerts and Similar Web. Make sure you’ve defined your goals and insight focuses first, so you can decide which tool is best for your company’s needs. All these tools help you collect data, which can then be used to draw competitive insights that can guide how you set and achieve your goals.

The following areas represent six essential competitive insights that can inform strategy changes for almost any business including market share analysis, brand perception and reputation, and marketing channels and tactics. Each of these insights can be applied to several different forms of market analysis, ensuring you have the competitive data necessary to transform how your business markets, sells and is perceived by its customer base.

Listicle showing 6 marketing competitor insights to consider for a brands's business strategy including market share analysis and target audience.
Not all of your competitors are created equally. While some may be massive corporations operating globally, others may be smaller businesses with far less influence and a smaller customer base.