The usage rate of LINE in Taiwan is as high as 96%, and the usage rate of LINE official accounts is as high as 83%. From a statistical point of view, LINE, a communication software, has become an application downloaded by almost every smartphone, and it has an extremely low uninstall rate. This also turns LINE official accounts into great traffic pool carriers.
In normal times, the official LINE account can be a channel for customer service, but it is also a great tool in marketing operations. Use group messaging to effectively notify friends in the official account in conjunction with the brand's schedule/festival activities and product launches. Group messages from LINE official accounts (up to NT$0.2 per message) have cheaper sending costs for text messages and EDM, and have more diverse changes and applications in presentation methods. They can also be classified according to the needs of different friends. Focus functions to effectively manage customers.
Not only that, the friend list of LINE official account can also be belgium phone number data shared to the LINE Ads Platform advertising backend, using the existing list to compare more similar consumers, helping ads reach more accurate potential customers. Summarizing the above system advantages and diverse application methods, we strongly recommend that all merchants start their layout early.
3. How to communicate with your consumers
How should we communicate with potential customers at different stages before receiving the list or after receiving the list? This part is divided into product selection, schedule activities and communication methods. I will discuss the three major aspects with you.
(1) The product parts can be classified into: diversion models to divert traffic, extension models to increase repurchase rates, and gross profit models to increase gross profits.