Why Should You Have a Website as a Digital Marketing Tool ?

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It is an advantage of having a website compared to not as a tool for digital marketing . The advantages of using a website as a tool for digital marketing are as follows;

Control 100% of Activity Data
If you use a third-party platform such as a marketplace or social media , the company data you have is not entirely yours. There are limitations, such as not being able to see exactly where the source of visitor traffic to your company's social media/ marketplace accounts comes from . You also cannot record specific activities such as studying visitor flow from content to content or analyzing the behavior of each CTA ( call to action ) that is installed.

Unlike websites where we have 100% control over the list of iran cell phone numbers data we want. We can know exactly which ads the traffic comes from, where visitors go from one page to another, and so on.

More Flexible Tracking
The only way to do the most flexible tracking is by using a website. On the website, you can really know how far the quality of the page/product/content that has been created with various metrics.

Starting from Bounce Rate , Conversions Rate , to Conversion Attribution, you can get it all. That way you can choose and optimize products that provide the best performance, and leave other products that reduce your digital marketing performance .

Deeper Marketing Funnel Customization
On other platforms , you are limited in creating marketing funnels to target customers based on their activities. On Instagram, for example, retargeting options are limited to engaged posts and engaged accounts , and nothing else.

In the marketplace, you can't do the retargeting process at all . Whereas funnel marketing is very important to provide an experience that matches user activity.

Can be combined with various strategies
By using a website, it does not mean that other media are useless. In fact, with a website, you have the opportunity to maximize the potential of various digital marketing methods . Such as the use of conversion goals in FB ads and Google Ads. You can also analyze which strategies give the best results and which ones do not.

Website creation is now easier, because almost all development companies or software houses have developers who can create websites in such a way that suits your company's digital marketing needs . And Softwareseni is one of those development companies.

Softwareseni is one of the software houses with the best compliance in Indonesia. Softwareseni is also an IT consulting company that provides software development, website maintenance, and application services. Starting in 2013 with Australian clients and expanding to various countries until 2017, Softwareseni began working with Indonesian companies.