Differentiated types of segmentation Advantages

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- You will know your subscribers better 6.- Improve your customers' loyalty 7.- Helps build community 8.- Subscriber cleaning 9.- Increase the email opening rate 10.- Helps find opportunities for improvementof filtering your subscribers The following types of segmentation can be distinguished: Necessary segmentation : This is the most classic. It is used when you need to filter by clear questions such as sex, age, language or demographics. It is an objective and very clear segmentation. You cannot send information to your international clients if what you want to promote is a new product that you are launching in Spain. Promotional segmentation : In this case, this filtering makes sense when you filter user types. The objective is specific and is that, in your database, the maturity of the subscribers and the relationship with the brand is different.


When you want to filter to send promotions, you gambling email list must apply the filters that you consider necessary. Functional segmentation : This case applies when the objective is related to engagement. You want to build brand loyalty, create a community and interact with your subscribers. In this case, you will filter your database very precisely and work results-oriented. What are the benefits of filtering your subscribers? In content marketing strategies, it is not advisable to send mass messages without taking into account the interests of your subscribers . It is an ineffective way if what you are looking for is to provide valuable content to your clients. Subscribers who receive irrelevant information will end up unsubscribing. Or, worse, you will end up in their spam folder. Filtering your subscribers is a simple task that you should not miss if you want to be successful in your online marketing campaigns.