Work with the right influencers

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Almost half (47%) of marketers consider influencer marketing key to enhancing brand authenticity and trust, according to a Q3 2023 Sprout Pulse Survey. Another 87% say influencer marketing has a significant impact on increasing brand reputation.

By partnering with influencers who are seen as saint kitts and nevis b2b leads trustworthy, your brand appears more trustworthy by association. Of course, making sure the influencers align with your brand is critical. Though they don’t have to be expected (we’re looking at you, Michael Cera and CeraVe), influencers should be compatible with your brand values and target audience. Ensure the influencers you work with comply with the same consumer best practices and laws that you do.

Shine a spotlight on the people behind your brand
Humanize your brand and build trust by pulling back the curtain on the team who makes your brand everything it is. Many consumers wish they saw more brands being transparent about business practices on social, according to the Index. The best spokespeople for your brand and its operations are your frontline employees.

A Q4 2023 Sprout Pulse Survey found that 48% of consumers want to see brands feature more of their employees in their social content. Like the Mayo Clinic, who often features their volunteers, physicians and other personnel in social posts.

A LinkedIn post from the Mayo Clinic which features an organ transplant coordinator.

This could also apply to executives and other thought leaders who amplify their brand’s credibility on social (and in other ways, like conferences) by sharing their expertise on relevant topics. By consistently providing a valuable point of view, thought leaders can inspire confidence in your employer brand. They also bring transparency to their business’ decision-making processes—demonstrating openness and sincerity.