I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every business owner database manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
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Stage 7: Control over all stages of sales
Brand recognition and consumer loyalty are formed not only on the basis of your advertising and product quality, but also on the features of customer service. If the buyer encounters difficulties at each stage of the transaction, does not receive feedback from the manager or is not provided with complete information about the product, it is unlikely that he will complete the transaction. Therefore, it is necessary to monitor the quality of the published content, provide technical support and simplify the process of placing and paying for the order.
An e-commerce organization should not only focus on attracting customers and collecting orders, but also ensure fast and high-quality delivery of goods to customers. Even the smallest detail can greatly strengthen its position compared to competing firms.
As a rule, small online stores handle logistics themselves, but large and medium-sized enterprises require the services of a contractor.
4 eCommerce Trends 2022-2023
Today we can talk about trends such as:
Growing e-commerce volumes
Oberlo, which works closely with AliExpress and Shopify, predicts that online sales will explode by 2024, with e-commerce reaching $6.4 trillion worldwide.
Narrowing the business niche
The ability to sell online is undoubtedly an advantage for any company. But at the same time, there is also a disadvantage – high competition in any field.
To become a market leader, many companies narrow their niche of activity, focusing on only one segment of goods and services.
Integration of communication channels (omnichannel)
We are talking about effective interaction with customers using several communication options.