Source: Google CTR Statistics
Professional advice
Optimize your click-through rates by SEO split testing (testing two variations against each other) your title tags. You can start by adding calls to action (CTAs) or your brand name. Or reword your title entirely.
These clicks translate into more traffic. And can even lead to more conversions and revenue.
Another issue related to how duplicate title tags affect your rankings:
You'll have less control over what results Google displays if your content appears on the search engine results page (SERP).
So you can rank a page with outdated phone number in korea content when an updated version is available. Or a page you created for a specific use case that doesn't apply to your broader audience.
They can lead to a bad user experience
Having multiple pages with the same title tag can confuse users. Check out these results:
An image showing two pages with the same title tag in the SERPs
Determining which result to click on will be difficult for most users.
So what happens when searchers click on content that doesn't match their query?
Creates a poor user experience (UX). Which can lead to a
:
CTR
Time on page
Commitment in general
This speaks to relevance and user experience, which Google pays attention to when ranking results .
How to detect duplicate title tags
Semrush Site Audit
You can find and fix duplicate title tags with Semrush Site Audit .