Fashion influencer trends

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Key takeaway: Beauty brands can continue to highlight jamaica b2b leads products by working with influencers through social media posts and event activations.

Among all consumers, fashion is the third most popular influencer topic for consumers. Women, Gen Z and Millennials are the top demographics interested in fashion influencer marketing. Gen Z consumers look to influencers for fashion inspiration, catapulting the category to one of the most viewed on social media. In 2023, influencer fashion content reached 1.21 trillion impressions. Instagram is the most popular channel for fashion content, followed by TikTok. However, the average engagement rate for TikTok (2.26%) is higher than the industry average (1.56%), making it a favorable network for the fashion space.

Finesse is an excellent model for brands who champion representation, target Gen Z and focus on building strong partnerships. Along with mega and macro influencers, Finesse connects with micro and nano influencers across networks. The AI-generated fashion house consistently partners with influencers within the LGBTQIIA+ and BIPOC communities. Many of these influencers wear multiple hats, working as models, fashion commentators, stylists and other aligned roles.

On Instagram, you’ll find influencers adorned in Finesse attire like model Jade Buzangu, shown below:

A post of model and influencer Jade Buzangu on Finesse's Instagram page. Finesse interacts with users in the comment section.

Instagram is popular globally for content, especially fashion influencers in the United Kingdom. Our Q1 2024 Pulse Survey found UK consumers are most likely to engage on Instagram at a higher rate than participants in the US (38% UK vs. 27% US).

Key takeaway: Fashion brands should use visual-forward networks like Instagram and TikTok to showcase their collections, engage younger, diverse consumers and foster community with niche audiences.