Promote, Measure and Analyze Results

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Once you've published your video content or launched your promoted campaigns, you need to monitor their performance.

These are the essential metrics you should analyze to understand the performance of your video content:

Views. This refers to the number of times your video has been viewed, and the count varies depending on the platform. On YouTube, for example, a view is considered to be when someone has watched for at least 30 seconds. On Facebook or Instagram, however, only 3 seconds are required.
Engagement. This is the percentage that results from dividing the time a person watches the content by the number of plays and replays. It is a way of knowing whether or not your audience found your content interesting.
Shares. This metric is very relevant, as it indicates that the user was not bolivia whatsapp number database only interested in the content, but decided to share it. By performing this action, the reach is increased. In addition, this parameter directly affects the metrics mentioned above.
CTR (Click-through Rate). CTR measures how effective your video content is at getting users to take the desired action to convert on your call to action. If your CTR is low, the placement or format of your CTA may need to be optimized.
All of this data will help you understand what works in your video campaigns and what you can improve. Analysis will always allow you to make the most of your content and obtain multiple benefits for your business.

Steps to create video marketing campaigns

Conclusion
You now know all the essential elements you need to consider in order to create fantastic video campaigns and integrate them into your digital marketing strategies.

The possibilities that video marketing offers you are endless and you should take advantage of all its potential for the growth of your brand. As a final tip, we tell you: try to provide valuable content to your audience and you will quickly see how your followers increase, how conversion levels rise and how the reach of your content expands.