And this leads to a neat decrease in additional costs and an increase in your profit margin.
Consumer Identity and the User Model Reversal
The ideal future is to balance advertising with consumer identity concerns. There are already several services that offer users full control over their identity and transaction history, such as uPort, MetaMask, and Keybase. This means that marketers will have to obtain customer permission in a completely different way than before: It’s a completely different way of doing things, but it provides marketers with a unified customer profile.
At the moment, the process for obtaining a customer profile is very different. So it has been established that, in the future, the marketer could end up paying the user for consuming its advertising material.
Public responsibility
Corporate social responsibility, in marketing terms, comes into play as something where consumers must take a company at its word.
There is no sense of accountability when it comes to CSR initiatives such as sustainable practices. Blockchain can be used to create digitalized contracts, where these promises are made public and the company is then held accountable.
From a basic starting point, simply having a Bitcoin-friendly payment method shows how progressive your business is.
Or, in another simple case, using blockchain to formalize digital negotiations clinics email list between companies can also work in your favor. Not only is this safer from a business standpoint, but from a marketing standpoint it helps boost your brand image. A company that embraces emerging technology is innovative and cutting-edge, one that other brands may want to copy. But, to make it work for your business the first step is to learn how to get Bitcoins to decide if it is right for your business.
All you need to accept Bitcoins is a digital wallet and a “pay with Bitcoin” button at checkout.
How to use cryptocurrencies in Digital Marketing?
There are many companies that are already using blockchain for marketing purposes in a variety of ways.
At the most basic level, accepting cryptocurrencies for payments highlights that your business is innovative in embracing emerging technologies.
Another key area where marketers can take inspiration from cryptocurrency is the blockchain technology used to power it.