What is interactive marketing?

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In this post, we will explain what this type of Digital Marketing is about and why it is so important.

Plus, we'll share some examples of Interactive Marketing that our Rock content team thinks are the best they've seen so far.

In this post we will tell you:

Conclusion: Did these Interactive Marketing examples inspire you?
What is interactive marketing?
Interactive Marketing is simply any type of marketing that netherlands phone number list enables your audience to interact with written or visual content. It can be as simple as an online quiz or as in-depth as an in-person multimedia experience.

The reason this type of marketing is gaining popularity is that it requires your buyer persona to take initiative and interact with your brand.

This means that instead of simply reading a blog post or looking at a product description, they have the option to invest time and take action in exchange for the value you offer them with your interactive content .

➤ For example, you may want to attract a specific buyer to your ecommerce site.

To do this, you offer a 15% discount coupon to all those who answer a five-question questionnaire about their product preferences.

While you're actively collecting data about your ideal customer , they get the value of a discount for filling out the questionnaire. Everyone wins!

But online quizzes aren't the only way to attract customers . There are many other methods, such as infographics, slideshows, games, live streams, videos, audio, and much more.

Simply put, Interactive Marketing disrupts the status quo and invites your audience to engage in interaction with your brand in exchange for something of value.