The answer can be very broad and, undoubtedly, conditioned by the type of company we have.
What is clear is that influencers are changing the way companies communicate and try to reach their potential customers.
In the era of traditional communication, telegram group philippines large companies have always used public figures who stood out in some area to promote their products.
From footballers to tennis players, singers or well-known models who lend their image and personal brand in exchange for financial compensation.
But the popularization of the use of the Internet and social networks, which are now accessible to many, has given a new perspective to the traditional, a turn where new actors appear who become well-known and very popular characters thanks to the use of social platforms.
What is an influencer?
But not everyone who is on social media becomes an influencer.
To do this, a series of characteristics must be present that will differentiate them from the rest.
In general terms we could say that:
An influencer is a person who stands out in a field in which he or she acquires a high degree of credibility on social media, which makes him or her a potential advocate for brands.
But what characteristics should we look at to consider someone an influencer?
Let's look at some of them that can give us the clues we are looking for:
Influencers have loyal followers who admire them and continue to be their own community, which makes them role models.
With every action and post they make, they manage to achieve a lot of visibility.
Above all, they generate great trust and veracity.
They have the ability to generate currents of opinion among their followers.
They are able to provoke reactions among their fans.
They demonstrate a high level of engagement with their community, which is essential for being an influencer.
The “cheeky” influencer, the other side of the coin for companies
Social media is a two-sided game, both for better and for worse, and under the auspices of these new digital professions that many are signing up for, those we could call “Influencers with a lot of nerve” can also appear and in fact circulate freely.