At Bloo Media we are aware of the relevance of this topic and that is why we wanted to dedicate this post to answering some of the most important questions: what is content curation , what are its benefits , what are its phases and what are the tools for content curation.
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What is content curation?
Nowadays, content marketing is one of the most important strategies for companies. This is because content is able to connect with the target audience in a more natural philippine phone number search way than other more invasive strategies (such as banners, for example), and the economic cost is also lower.
As we mentioned in the introduction to the article, content curation is a technique that is part of content marketing and consists of searching, collecting and filtering information found on the Internet, whether on social networks, blogs or websites, to subsequently disseminate it to the target audience. This information can be adapted or transmitted in the same way it is found, as long as the source is reliable and of quality and the information may be of interest to the user.
Who is responsible for carrying out content curation? A content curator! This professional is in charge of finding, selecting, adapting and distributing content to the brand or company's audience.
Benefits
Content curation is a process that greatly benefits the daily work of any marketer or company. What are these benefits?
Content curation : With content curation, you can collect a large amount of information, information that you can later use to create your own content for both your blog and your social networks.
Learning : Increases learning because by selecting topics of interest you will be able to read a lot of content that you did not know about and that you would not have discovered otherwise.
Visibility : they act as a support for quality content that, as we mentioned in the first benefit, can be disseminated on social networks, thus increasing the visibility of the company or brand.
Improve your digital reputation : content curation allows you to gather quality information on a single topic or on several topics that interest you, allowing you to become a specialist in the subject and thus improving the company's online reputation.
Improves networking : Without a doubt, it improves networking because whenever we share content from specialists in a subject, if we do it well and with pleasure, they will thank us.
Increase the number of followers : As a result of all the benefits we have mentioned, the number of followers of the brand or company on social networks increases, as does engagement .