Not only is this great for site usability, but if y france business email list ou do have content related to those search terms, you may need to do a better job of optimizing those pages or making those pages accessible. E-Commerce Revenue by Organic keywords Looking at the total revenue generated per organic keyword is important, but the per visit value and conversion rate of those keywords are even better numbers to look at. Keywords with a high per visit value will either have an equally high conversion rate or low traffic rate.
If you are ranking lower than you would like on a keyword that has a high per visit value, this is a great opportunity to use that keyword to focus optimization efforts. If you already rank well for that keyword and search volume is low, there may not be as many opportunities to improve the revenue for that keyword. The keywords I’ve highlighted in green represent opportunities worth exploring to see if there is room to drive more organic traffic through those terms.