There are no perfect solutions in marketing, or in business in general. When comparing email marketing vs. SMS marketing , it is worth noting the disadvantages of these forms of communication.
In the case of the former, standing out from the usa telegram accounts crowd can be a big problem. The email inboxes of campaign recipients can fill up very quickly, so there is no guarantee that every message will be read. According to research conducted by OptinMonster, as many as 47% of email recipients base their decision on the title of the message alone. A catchy, engaging title is therefore the key to success.
You also have to deal with the challenges of the spam filter in your mailboxes. One false move can cause messages to end up in spam folders instead of inboxes. In such a situation, the open rate will drop dramatically. But don't worry: there are ways to reduce this problem. Some mailing tools, such as mProfi, allow you to run spam tests as part of creating a campaign.
What about the second channel discussed, SMS marketing? A certain disadvantage of SMS communication (which, however, also has its advantages, because it encourages recipients to read the message in its entirety) is the limitation of the number of characters. In the case of SMS without special characters, the limit is 160 characters. However, if we use, for example, Polish characters, it drops to 70.
In addition, although we have the aforementioned personalization options for the message, there is no option to format it. We can enhance the message with emoji, but not, for example, changing the color of the text. There is, however, the option of adding a link, preferably shortened to save characters. mProfi has a built-in tool for shortening links, so it is easy to take care of it. It is worth remembering that for multimedia content (graphics, video) there is an alternative in the form of an MMS campaign.
SMS Marketing Examples
Short text messages, although they have certain limitations, are still eagerly used by many entrepreneurs, as well as local government units, communities and other organizations. There are really many ways to use them in marketing.