But Google is above all a robot. A stupid and kind animal because it allows us to position its website on its first page for free. An old digital adage says: “If you want to hide a body, put it on the second page of Google”.
There are over 200 SEO criteria to position your site well. By respecting only ten criteria, you have the possibility of overtaking the competition and positioning yourself in the first results. Be methodical and patient. In addition, by paying Google or Bing, you can also find yourself in the first results. We tell you more below.
Summary
Opt for natural referencing
Time ++ Money —
One thing is certain: Google positions web pages. Not websites. It is therefore taiwan phone number essential to work methodically and precisely on each page of your site. Depending on the query (keyword) that the Internet user will write, Google will search, thanks to its super-powerful engine, for all the pages that refer to this key expression. We will give you some tools so that Google hears you and positions your page on the first page.
Create a professional blog on your site
A website is good, it's pretty. But you absolutely have to keep it alive. And a blog is an excellent tool to keep your website alive.
Add a tab to your site menu and write your first article . Put yourself in your customers' shoes, share your know-how and experience and start writing your blog article.
Be consistent ! It is better to write one article per month for twelve months rather than 6 articles per month for 2 months. The search engine will prefer regularity because your website will be built over time.
Also, you need to choose a keyword phrase that is often cited and not very competitive. At neocamino, we have managed to generate more than 80,000 visitors per month on our blog thanks to a precise search for keywords on which we can position pages in the first results.
Share your articles on social networks
Take the opportunity to share your articles on social networks. Social media is increasingly taken into account by search engines: engagement (likes, shares and comments) prove that your article interests many Internet users and your article will be rewarded for it.
Think mobile for Google and Bing
Today, mobile searches in France are superior to computer searches . Search engines have understood this well and now value websites with adapted mobile navigation. Test your site today by opening it on your smartphone: if the readability is good, the navigation is fluid, access to the section is simple, everything is fine. Otherwise, you absolutely have to rework your website to make it “mobile friendly”.
And, page loading time is a crucial parameter. There are tools to check the speed of your site (Tools Pingdom for example). If the page loading time is slow, you need to take steps quickly to improve it.
Or, opt for paid referencing
Money ++ Time —
This is another way to position your services or offers in the first results of Google. It will take less time than natural referencing. On the other hand, you will naturally need a budget.