Crawl Budget. What it is and why it should be improved
Posted: Sun Dec 22, 2024 6:32 am
Do you want search engines to find as many pages on your website as possible? Do you also want them to do so quickly? Normally, when we add new pages to our website or update them, we want search engines to detect them quickly, in order to obtain the greatest benefit from them as soon as possible. This is where the Crawl Budget comes into play , a concept closely related to SEO.
Throughout this article, from our marketing agency Bloo Media , we tell you everything about this concept:
What is crawl budget?
How to optimize crawl budget?
When to improve the crawl budget?
Read on to find out the answers to these questions!
table of contents [ show ]
What is the crawl budget
Crawl budget is the time taken by free philippine number for whatsapp crawlers to crawl each website. In other words, this concept refers to the crawl budget, a budget based on the authority, accessibility, quality and speed of websites.
Based on all this, Google allocates a time for the bots to crawl the different pages.
How can we make it easier for Google to crawl? The truth is that Google's resources are not infinite and in many cases it needs a little help, in order to take less time to find the important things on our website. Bots divide their attention between millions of websites and need a way to prioritize their crawling.
How do we help bots prioritize their crawling? Considering the following:
Creating a good website architecture .
By creating a good internal link structure , since pages with few internal links receive much less attention from search engines than pages that are linked to many pages.
By increasing the authority of the website , for example: through off-page SEO, specifically through link building. Quality links to our URLs increase the authority of the website, make it rank better and make Google give it more relevance.
Updating the content of the website. If we update and add new content to our website, the search engine will go through it to see the changes and new features. However, if our website is static and the content is always the same, GoogleBot will determine a low crawl budget because it will assume that it will not find anything new.
Indicating which URLs are not important and which ones do not need to be crawled by the search engine spider. This is indicated in the robots.txt file !
How to measure the Crawl Budget?
Measuring the crawl budget is easy! If your website is verified in Search Console, measuring the crawl budget is a simple task. You just have to log in to Search Console and select the website. Once you have selected the website, click on 'crawl' and 'crawl statistics'. There you will be able to see the number of pages that the search engine crawls each day.
Throughout this article, from our marketing agency Bloo Media , we tell you everything about this concept:
What is crawl budget?
How to optimize crawl budget?
When to improve the crawl budget?
Read on to find out the answers to these questions!
table of contents [ show ]
What is the crawl budget
Crawl budget is the time taken by free philippine number for whatsapp crawlers to crawl each website. In other words, this concept refers to the crawl budget, a budget based on the authority, accessibility, quality and speed of websites.
Based on all this, Google allocates a time for the bots to crawl the different pages.
How can we make it easier for Google to crawl? The truth is that Google's resources are not infinite and in many cases it needs a little help, in order to take less time to find the important things on our website. Bots divide their attention between millions of websites and need a way to prioritize their crawling.
How do we help bots prioritize their crawling? Considering the following:
Creating a good website architecture .
By creating a good internal link structure , since pages with few internal links receive much less attention from search engines than pages that are linked to many pages.
By increasing the authority of the website , for example: through off-page SEO, specifically through link building. Quality links to our URLs increase the authority of the website, make it rank better and make Google give it more relevance.
Updating the content of the website. If we update and add new content to our website, the search engine will go through it to see the changes and new features. However, if our website is static and the content is always the same, GoogleBot will determine a low crawl budget because it will assume that it will not find anything new.
Indicating which URLs are not important and which ones do not need to be crawled by the search engine spider. This is indicated in the robots.txt file !
How to measure the Crawl Budget?
Measuring the crawl budget is easy! If your website is verified in Search Console, measuring the crawl budget is a simple task. You just have to log in to Search Console and select the website. Once you have selected the website, click on 'crawl' and 'crawl statistics'. There you will be able to see the number of pages that the search engine crawls each day.