Purpose of Endomarketing
Posted: Sun Dec 22, 2024 6:30 am
Discover the power of EndoMarketing in your company
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Nowadays, staying in the market depends on the reputation of your company, which is whyYou should not neglect the most valuable asset, which is your work team, the fundamental pillar of your company,Don't see them only as your workers, employees or collaborators, they are people and human power is unimaginable, valuing people, you can generate surprising results, as it is the strongest weapon to build a powerful brand. Today, every company faces the issue of competition and winning over its customers, but to do this, you must first win over your workers.
Well yes, that is what EndoMarketing or internal marketing is about , applying the same strategies that you use to attract the attention of customers but within your company, if people are happy, productivity increases, in addition they will be the perfect ambassadors of your business as a brand, not only of the products and/or services you offer, but of the organization as such, the connection that exists between them and your company, will allow you to attract them first as customers and build loyalty.
EndoMarketing aims to sell the company's idea to a market made up of the people who are part of your work team,with the aim of increasing their motivation and consequently their productivity.
General Objective: Achieve constant motivation in such a way that it consciously extends to customers.
Strategic: Create an internal environment conducive to customer empowerment and service with efficiency and quality.
Tactical: Boost marketing efforts internally, so that they understand that the company's first market is its employees, workers or collaborators.
Pillars of EndoMarketing
There are 3 fundamental pillars that characterize EndoMarketing as a technique to improve the performance and loyalty of your employees.
1. Communication
Communication is the fundamental basis for good understanding in all phases of your life. EndoMarketing promotes change in collaborators, with two-way and fluid communication being of vital importance. You must be open enough to accept and evaluate proposals, as well as admit criticism. You must listen to what your employees have to say, speaking in two ways.
Remember that beyond employees, what you have are people and what you are transmitting to them are beliefs, principles, values, that is, your own habits. You have to manage to win their hearts in this two-way communication , through the exchange of information.
It is really disappointing when information flows to consumers and never reaches the company's internal sphere, where they learn about the efforts they are making through other means. This translates into low productivity due to demotivation and dissatisfaction.
2. Employee motivation
You need to find out what really keeps your employees motivated to achieve. Many times, there is a tendency to confuse motivation at work with something purely monetary; but that is not the case.There are many employees who are looking for job stability, a place where they can develop and carry out their ideas with complete freedom or be able to contribute something to the organization.
So the best technique you can apply is to do a thorough study with which you can determine what your employees need to be the best at what they do and thus you will have as a result an increase in Engagement . An employee Engaged with his company is totally involved and enthusiastic, acting in a way that goes beyond his own interests, doing unimaginable acts of love.
3. Integration
You need to make your employees understand that they are participants and responsible for every achievement and failure that occurs in the company.In addition, you must integrate them so that they feel part of the team. They must know that their decisions will be taken into account, but above all, you must promote teamwork to achieve the objectives.
How to implement an EndoMarketing plan?
Just as you apply marketing strategies , they must be used internally within your company. You need to do a thorough analysis of the current state of your company and its needs. It is also important that you have the support of your organization's management and Human Resources. Below are the 4 stages that point the way to an EndoMarketing plan .
1. Analysis of the environment
The most important thing to consider when starting the Plan is to study the way in which the work environment in your company operates. Many times the internal problems that arise in it come from the influence of external factors.
The factors that you can use to analyse your environment can be: company policies, japan whatsapp number the sector in which it operates, staff selection and promotion, company size, internal communication and anything else that can help you make a comparative analysis.
2. Study of the internal market
Once you have identified the external factors that can directly affect the performance of your company's staff, you can analyze the internal environment. To do this, I suggest you use one of these techniques: therapies and/or team meetings, in-depth interviews, surveys that help you identify their expectations or problems that occur.
3. Adaptation Process
This stage consists of implementing the necessary policies that help you solve, cover and satisfy the needs of your employees. During this phase, it is important that your employees are aware of the new approaches and requirements required. As well as the various Human Resources policies that you implement,The goal is to facilitate the adaptation of your employees and ensure that changes do not generate negative impacts.
4. Plan Control
You are now in the final stage of your EndoMarketing Plan, this is where you will execute and test the foundations with which you established your plan.It is important that you verify the effectiveness of the policies you implemented, so that you can make the appropriate corrections,in the event that you detect failures in the established parameters in relation to the fulfillment of the objectives that you set at the beginning of the plan.
Benefits of EndoMarketing
EndoMarketing generates great benefits that will help you boost your business. The main benefit is that it achieves coordination between the different areas, which allows the development and correct implementation of plans and strategies. Below we present other relevant benefits:
Increase Productivity: Your employees will be motivated to achieve goals in a given time. It is worth noting that with increased productivity, your business's profitability will increase.
Employee loyalty: if the worker performs his duties in a pleasant environment, he will never want to leave his workplace.
Feedback and empowerment of new ideas: once employees are in their comfort zone, their level of commitment to the company is such that they take their activities as a challenge to achieve and to do so they let their creative and innovative capacity flourish to the fullest.
Feeling of being in their “Best Work Place”: if you manage to make your employee feel that their work is as comfortable as feeling at home, you will have made EndoMarketing a success for your company.
Tools to apply EndoMarketing
Technology has advanced exponentially and with it has come the creation of various tools that make it easier for you to manage your company, help you carry out your activities more efficiently, or measure their performance and evaluate their results. They have also created tools for EndoMarketing that will allow you to achieve your goal: making your employees your potential internal client.
Use Social Media: Take advantage of social media (Facebook workplace) to create a corporate network where your employees can communicate, express ideas, thoughts, and so you can learn about their tastes, what they think, want, concerns, and desires. This will allow them to feel free in their work area.
Videos of your employees' daily activities: Document them or let your employees do it. Allow them to create memories of their daily activities, share them with their colleagues and thus they will feel identified with the brand. Believe it or not, this can be a motivating factor for them.
Corporate Blog: This is an effective tool to motivate, integrate and enable effective communication with your employees. In the blog they can express their ideas, contribute to the structure of the website, etc. This can benefit you and have a great impact on consumers.
EndoMarketing generates a sense of identity towards the company, so that its people feel part of it. It must encourage a better work environment, promoting commitment and organizational culture, working with passion so that everyone rows towards the same goal, in order to generate empowerment and job happiness . By applying EndoMarketing you will achieve greater belonging and commitment, less turnover and many benefits for everyone. If people are happy, productivity will increase and therefore the profitability of your business.
Businesses need to build a solid reputation as a “company brand” beyond the “flag brand.” The first customers we must win over are employees . The “company brand” is built with branding principles, but applied to workers.
Useful tips
Branch Avatar
Nowadays, staying in the market depends on the reputation of your company, which is whyYou should not neglect the most valuable asset, which is your work team, the fundamental pillar of your company,Don't see them only as your workers, employees or collaborators, they are people and human power is unimaginable, valuing people, you can generate surprising results, as it is the strongest weapon to build a powerful brand. Today, every company faces the issue of competition and winning over its customers, but to do this, you must first win over your workers.
Well yes, that is what EndoMarketing or internal marketing is about , applying the same strategies that you use to attract the attention of customers but within your company, if people are happy, productivity increases, in addition they will be the perfect ambassadors of your business as a brand, not only of the products and/or services you offer, but of the organization as such, the connection that exists between them and your company, will allow you to attract them first as customers and build loyalty.
EndoMarketing aims to sell the company's idea to a market made up of the people who are part of your work team,with the aim of increasing their motivation and consequently their productivity.
General Objective: Achieve constant motivation in such a way that it consciously extends to customers.
Strategic: Create an internal environment conducive to customer empowerment and service with efficiency and quality.
Tactical: Boost marketing efforts internally, so that they understand that the company's first market is its employees, workers or collaborators.
Pillars of EndoMarketing
There are 3 fundamental pillars that characterize EndoMarketing as a technique to improve the performance and loyalty of your employees.
1. Communication
Communication is the fundamental basis for good understanding in all phases of your life. EndoMarketing promotes change in collaborators, with two-way and fluid communication being of vital importance. You must be open enough to accept and evaluate proposals, as well as admit criticism. You must listen to what your employees have to say, speaking in two ways.
Remember that beyond employees, what you have are people and what you are transmitting to them are beliefs, principles, values, that is, your own habits. You have to manage to win their hearts in this two-way communication , through the exchange of information.
It is really disappointing when information flows to consumers and never reaches the company's internal sphere, where they learn about the efforts they are making through other means. This translates into low productivity due to demotivation and dissatisfaction.
2. Employee motivation
You need to find out what really keeps your employees motivated to achieve. Many times, there is a tendency to confuse motivation at work with something purely monetary; but that is not the case.There are many employees who are looking for job stability, a place where they can develop and carry out their ideas with complete freedom or be able to contribute something to the organization.
So the best technique you can apply is to do a thorough study with which you can determine what your employees need to be the best at what they do and thus you will have as a result an increase in Engagement . An employee Engaged with his company is totally involved and enthusiastic, acting in a way that goes beyond his own interests, doing unimaginable acts of love.
3. Integration
You need to make your employees understand that they are participants and responsible for every achievement and failure that occurs in the company.In addition, you must integrate them so that they feel part of the team. They must know that their decisions will be taken into account, but above all, you must promote teamwork to achieve the objectives.
How to implement an EndoMarketing plan?
Just as you apply marketing strategies , they must be used internally within your company. You need to do a thorough analysis of the current state of your company and its needs. It is also important that you have the support of your organization's management and Human Resources. Below are the 4 stages that point the way to an EndoMarketing plan .
1. Analysis of the environment
The most important thing to consider when starting the Plan is to study the way in which the work environment in your company operates. Many times the internal problems that arise in it come from the influence of external factors.
The factors that you can use to analyse your environment can be: company policies, japan whatsapp number the sector in which it operates, staff selection and promotion, company size, internal communication and anything else that can help you make a comparative analysis.
2. Study of the internal market
Once you have identified the external factors that can directly affect the performance of your company's staff, you can analyze the internal environment. To do this, I suggest you use one of these techniques: therapies and/or team meetings, in-depth interviews, surveys that help you identify their expectations or problems that occur.
3. Adaptation Process
This stage consists of implementing the necessary policies that help you solve, cover and satisfy the needs of your employees. During this phase, it is important that your employees are aware of the new approaches and requirements required. As well as the various Human Resources policies that you implement,The goal is to facilitate the adaptation of your employees and ensure that changes do not generate negative impacts.
4. Plan Control
You are now in the final stage of your EndoMarketing Plan, this is where you will execute and test the foundations with which you established your plan.It is important that you verify the effectiveness of the policies you implemented, so that you can make the appropriate corrections,in the event that you detect failures in the established parameters in relation to the fulfillment of the objectives that you set at the beginning of the plan.
Benefits of EndoMarketing
EndoMarketing generates great benefits that will help you boost your business. The main benefit is that it achieves coordination between the different areas, which allows the development and correct implementation of plans and strategies. Below we present other relevant benefits:
Increase Productivity: Your employees will be motivated to achieve goals in a given time. It is worth noting that with increased productivity, your business's profitability will increase.
Employee loyalty: if the worker performs his duties in a pleasant environment, he will never want to leave his workplace.
Feedback and empowerment of new ideas: once employees are in their comfort zone, their level of commitment to the company is such that they take their activities as a challenge to achieve and to do so they let their creative and innovative capacity flourish to the fullest.
Feeling of being in their “Best Work Place”: if you manage to make your employee feel that their work is as comfortable as feeling at home, you will have made EndoMarketing a success for your company.
Tools to apply EndoMarketing
Technology has advanced exponentially and with it has come the creation of various tools that make it easier for you to manage your company, help you carry out your activities more efficiently, or measure their performance and evaluate their results. They have also created tools for EndoMarketing that will allow you to achieve your goal: making your employees your potential internal client.
Use Social Media: Take advantage of social media (Facebook workplace) to create a corporate network where your employees can communicate, express ideas, thoughts, and so you can learn about their tastes, what they think, want, concerns, and desires. This will allow them to feel free in their work area.
Videos of your employees' daily activities: Document them or let your employees do it. Allow them to create memories of their daily activities, share them with their colleagues and thus they will feel identified with the brand. Believe it or not, this can be a motivating factor for them.
Corporate Blog: This is an effective tool to motivate, integrate and enable effective communication with your employees. In the blog they can express their ideas, contribute to the structure of the website, etc. This can benefit you and have a great impact on consumers.
EndoMarketing generates a sense of identity towards the company, so that its people feel part of it. It must encourage a better work environment, promoting commitment and organizational culture, working with passion so that everyone rows towards the same goal, in order to generate empowerment and job happiness . By applying EndoMarketing you will achieve greater belonging and commitment, less turnover and many benefits for everyone. If people are happy, productivity will increase and therefore the profitability of your business.
Businesses need to build a solid reputation as a “company brand” beyond the “flag brand.” The first customers we must win over are employees . The “company brand” is built with branding principles, but applied to workers.
Useful tips